Keratin-Based Treatments | Long-term straightening for frizzy hair | Industry Standard: Formaldehyde-based (0.1%); Our Base: Formaldehyde-free keratin + coconut oil (0% formaldehyde); Our Advanced: Keratin + hyaluronic acid (▲15% hydration1) | Long-lasting results, reduced frizz | Industry: Formaldehyde risks; Our: Requires professional application |
Chemical Relaxers | Permanent straightening for tight curls | Industry Standard: High pH chemicals (e.g., sodium hydroxide); Our: Non-chemical keratin-based (no sodium hydroxide) | Permanent results | Industry: High damage risk, strong odor; Our: No permanent damage |
Thermal Straightening | Temporary styling via heat tools | Industry Standard: Heat styling (e.g., flat irons); Our: Chemical-free keratin treatment (no heat dependency) | No chemical exposure | Industry: Temporary, heat damage risk; Our: Long-lasting without heat |
Formaldehyde-Free Solutions | Safe hair straightening | Industry Standard: 0.1% formaldehyde (e.g., Brazilian Keratin); Our Base: 0% formaldehyde (ISO 1234 certified); Our Advanced: 0% + amino acids (▲20% protein repair2) | Safer, eco-friendly | Industry: Formaldehyde exposure; Our: Requires touch-ups for longevity |
Moisturizing Treatments | Hydrating damaged/dry hair | Industry Standard: Standard oils (e.g., glycerin); Our Base: Coconut + argan oil (▲30% moisture retention3); Our Advanced: Hyaluronic acid + argan oil (▲50% moisture4) | Enhanced hydration, reduces breakage | May weigh down fine hair |
Damage Repair Systems | Restoring chemically damaged hair | Industry Standard: Basic protein treatments; Our Base: Vegan keratin + amino acids (▲40% repair5); Our Advanced: Organic keratin + hyaluronic acid (▲60% repair6) | Effective repair, strengthens hair | Requires multiple applications |