Display Technology | Outdoor activities, Fitness tracking | Industry: LCD (300 nits) Our Base: AMOLED (500 nits ▲) Our Advanced: AMOLED+ (800 nits ▲▲) | ▲ Base: 66% brighter than industry LCD ▲▲ Advanced: 167% brighter than industry LCD | Higher power consumption compared to LCD |
Call Functionality | Hands-free calls, Commuting | Industry: No built-in mics/speakers Our Base: Built-in mics/speakers (ANSI C63.5 noise isolation ▲) Our Advanced: Active noise cancellation (▲▲) | ▲ Base: Direct call handling ▲▲ Advanced: 30% clearer calls in noisy environments | Requires Bluetooth pairing with smartphone |
Operating System | Multi-device users, Enterprise use | Industry: Single OS support (e.g., Android) Our Base: Multi-OS (Android/Linux/Symbian ▲) Our Advanced: Seamless OS switching (▲▲) | ▲ Base: Cross-platform compatibility ▲▲ Advanced: 50% faster OS transitions | Steeper learning curve for advanced features |
Material | Daily wear, Sports | Industry: Plastic (IP67 rated) Our Base: Hybrid ceramic-plastic (IP68 rated ▲) Our Advanced: Full ceramic (IP68 + scratch-resistant coating ▲▲) | ▲ Base: 30% more durable than plastic ▲▲ Advanced: 50% lighter than full metal alternatives | Base version may have uneven texture |
Camera | Photo-taking, Video calls | Industry: 2MP (ISO 12233) Our Base: 7MP (ISO 12233 compliant ▲) Our Advanced: 12MP + 4K video (▲▲) | ▲ Base: 3.5x higher resolution than industry ▲▲ Advanced: 4K video recording (ideal for vlogging) | Base version lacks optical zoom |
Design | Fashion-conscious users, Gifts | Industry: Rectangular/round designs Our Base: Heart-shaped case (customizable straps ▲) Our Advanced: Modular design (swap face/back panels ▲▲) | ▲ Base: Unique aesthetic appeal ▲▲ Advanced: 100+ customization options | Base shape may not suit all wrist sizes |