Material Quality | Long-term pet care, health-conscious owners | Industry Standard: USDA basic safety (meets 9 CFR standards) Our Base: USDA-approved chicken (▲) Our Advanced: Organic USDA-certified chicken (▲▲, 7 CFR 205) | Higher ingredient quality; Base meets safety norms; Advanced uses organic sourcing | Advanced version may have higher cost due to certification requirements |
Flavor Variety | Flavor-specific diets, picky eaters | Industry Standard: 2–3 standard flavors (e.g., chicken, beef) Our Base: 3 unique flavors (chicken, mango, vegetables) (▲) Our Advanced: 5 flavors + organic options (▲▲) | Base offers exotic mango blend; Advanced caters to diverse palates | Limited flavor options in Industry Standard may not appeal to modern pet owners |
Nutritional Content | Active dogs, growth stages | Industry Standard: 15% protein (AAFCO baseline) Our Base: 20% protein (▲) Our Advanced: 25% protein + added vitamins (▲▲, NSF-certified) | Base meets AAFCO standards; Advanced supports muscle development and immunity | Industry Standard may lack essential nutrients for specialized diets |
Shelf Life | Travel, bulk purchasing | Industry Standard: 6 months (non-resealable packaging) Our Base: 12 months (resealable packaging) (▲) Our Advanced: 18 months (advanced preservation) (▲▲) | Base ensures freshness for 1 year; Advanced ideal for long trips | Industry Standard requires frequent repurchasing |
Packaging | Eco-conscious buyers, convenience seekers | Industry Standard: Non-resealable plastic Our Base:resealable plastic (▲) Our Advanced: Eco-friendly resealable (▲▲, 100% recyclable) | Base prevents spoilage; Advanced reduces environmental impact | Industry Standard lacks convenience and sustainability features |
Allergen Safety | Allergy-sensitive pets | Industry Standard: No specific certification Our Base: No common allergens (AAHA certified) (▲) Our Advanced: Hypoallergenic (▲▲, AAHA + hypoallergenic) | Base avoids major allergens; Advanced safe for sensitive pets | Industry Standard may pose risks for pets with dietary restrictions |