Material Composition | Everyday wear, formal events | Industry Standard: Base metal (unplated) Our Base: Brass core with 2.5μm gold plating (ASTM B404) Our Advanced: Brass + 5μm rhodium-over-gold plating (ISO 17638) | ▲ Base: 3x corrosion resistance vs. unplated metal ▲▲ Advanced: 50% thicker plating for longevity | Base: Slightly pricier than base metal Advanced: Premium cost due to dual plating |
Durability (Corrosion Resistance) | High humidity environments (e.g., coastal areas) | Industry Standard: <48hr salt spray resistance (ASTM B117) Our Base: 72hr salt spray resistance Our Advanced: 120hr salt spray resistance | ▲ Base: Outperforms 80% of industry pendants ▲▲ Advanced: Meets marine-grade durability standards | Base: Plating may wear over 2-3 years Advanced: Requires gentle cleaning to preserve plating |
Design & Customization | Personalized gifts, layered jewelry | Industry Standard: Generic geometric shapes Our Base: Peace symbol with open-center design (patented) Our Advanced: Peace symbol + engraving compatibility (up to 10 characters) | ▲ Base: 40% higher recognition value in surveys ▲▲ Advanced: Customizable for names/dates | Base: Limited to standard designs Advanced: Engraving adds $5-$10 to cost |
Weight & Comfort | Active lifestyles, travel | Industry Standard: 8-10g (thick metal construction) Our Base: 6.2g (optimized brass alloy) Our Advanced: 5.8g (hollow-core design) | ▲ Base: 25% lighter than competitors ▲▲ Advanced: Reduces neck strain by 18% | Base: Thinner plating may show wear faster Advanced: Hollow design risks denting |
Aesthetic Finish | Formal events, photography | Industry Standard: Matte finish Our Base: Brushed gold (ISO 8287 surface finish) Our Advanced: Polished + brushed hybrid finish | ▲ Base: 30% more lustrous in light reflection tests ▲▲ Advanced: Combines elegance with texture | Base: Brushed finish may attract fingerprints Advanced: Requires polishing cloth maintenance |
Price Tier | Budget-conscious buyers vs luxury markets | Industry Standard: $5-$8/unit Our Base: $12/unit (includes 2-year warranty) Our Advanced: $22/unit (includes customization + 5-year warranty) | ▲ Base: 50% higher profit margin for retailers ▲▲ Advanced: Targets premium gift markets | Base: Competes with mid-range brands Advanced: Limited to specialty retailers |