Material Composition | Everyday casual wear, formal events | Industry Standard: 100% Cotton (180 GSM) Our Base: 100% Cotton (200 GSM) Our Advanced: 50% Silk/50% Cotton (180 GSM) | ▲ Advanced: Soft drape and breathability (ASTM D5034) Lightweight for year-round use | ▲ Base: Machine-washable (EN ISO 6330) Advanced: Requires hand wash/dry clean |
Weight & Thickness | Warm climates, layering in mild weather | Industry Standard: Medium weight (250 GSM) Our Base: Lightweight (200 GSM) Our Advanced: Ultra-light (180 GSM) | ▲ Advanced: Reduces bulk (ISO 9073-1 thickness test) Comfort in warm environments | ▲ Base: Warmer than Advanced in cold settings |
Durability & Longevity | Frequent use, travel, gift-giving | Industry Standard: 1-2 years with frequent use Our Base: 2 years (ASTM D3885 abrasion resistance) Our Advanced: 3+ years (ISO 12947) | ▲ Advanced: Resists pilling and fading (AATCC Test Method 16) | ▲ Base: Less resistant to heavy use |
Design & Aesthetic Appeal | Cultural festivals, ethnic fashion trends | Industry Standard: Solid colors or basic patterns Our Base: Geometric patterns Our Advanced: Handwoven Ikat (adras) design | ▲ Advanced: Artisan craftsmanship (UNESCO heritage technique) Statement piece for modern/ethnic styles | ▲ Base: Less unique compared to Advanced |
Care & Maintenance | Busy lifestyles, travel-friendly | Industry Standard: Machine-washable (EN ISO 6330) Our Base: Machine-washable (EN ISO 6330) Our Advanced: Dry clean only | ▲ Base/Advanced: Fade-resistant dye (AATCC 8-2018) Retains shape over time | ▲ Advanced: Higher care costs (professional cleaning) |
Versatility in Use | Multiple styling options, gender-neutral | Industry Standard: Single-layer draping Our Base: 3 styling methods Our Advanced: 5+ styling methods (e.g., scarf-dress, head wrap) | ▲ Advanced: Maximizes wardrobe adaptability (ISO 13322-1) | ▲ Base: Limited styling flexibility |