Customization:
With vegan mineral-based technology, achieve a cruelty-free, shimmer-rich finish that enhances natural lip texture while avoiding animal-derived ingredients. Outperforms traditional formulas in ethical standards without compromising on pigment intensity.*
With a built-in precision brush applicator, apply the gloss evenly for seamless, controlled coverage. 30% easier to apply than traditional doe-foot applicators, ensuring no product waste or uneven lines.*
With a long-wearing, waterproof formula, maintain vibrant color and moisture for 12 hours without smudging, fading, or drying. Outlasts competitors by up to 4 hours in durability under normal conditions.*
With 40+ shades (nude to metallic) and finishes (matte, iridescent, glossy), customize looks for daily routines, weddings, or nightlife. Ideal for versatile use across casual and glamorous scenarios.*
With EU/UK self-declared cosmetic safety standards, ensure hypoallergenic, skin-friendly application. Meets stricter regulatory benchmarks than non-certified products, prioritizing user health.*
MLM's Custom Vegan Lip Gloss offers a cruelty-free, long-lasting solution for diverse lip makeup needs. With a mineral-based vegan formula, this 5g liquid gloss features jelly textures, shimmer, and glitter finishes in a wide range of shades. Waterproof and moisturizing, it’s ideal for daily wear or special occasions. Certified under EU/UK self-declaration standards, it combines ethical beauty with high-performance benefits. Free samples allow users to explore finishes like matte, metallic, or iridescent before committing to a full tube.
Feature | Specification | Application Scenario |
---|---|---|
Material | Vegan mineral-based liquid | Cruelty-free beauty routines for eco-conscious users |
Weight | 5g | Lightweight, portable for on-the-go touch-ups |
Finish | Jelly texture with shimmer/glitter | Achieve glossy or metallic looks for events |
Waterproof | Waterproof formula | Long-lasting wear during workouts or outdoor activities |
Moisturizing | Hyaluronic acid infused | Maintains hydration without drying lips |
Application | Precision brush applicator | Even application for professional finishes |
Adjustable shade intensity and finish type (matte, shimmer, iridescent) to meet individual preferences for different occasions. For example, customize a nude shade with subtle shimmer for daytime or bold glitter for evening events.
Elevate your look with MLM’s customizable lip glosses. From subtle nudes to bold metallics, find the perfect shade and finish to match your style or occasion. The vegan formula ensures ethical luxury, while the long-lasting wear keeps your lips looking fresh all day.
Parameter | Base Model | Advanced Model | Pro Model |
---|---|---|---|
Water Resistance | 4 hours | +15% (5 hours) | +30% (6.5h)* |
Shine Intensity | Matte Finish | Shimmer Effect | Iridescent Glow |
Color Pigmentation | 10 shades | 20 shades | 30+ shades |
Three Technical Breakthroughs:
Version Selection Guide:
*Pro Model’s water resistance exceeds industry benchmarks by 60%.
Category | Usage Scenarios | Characteristics | Advantages | Disadvantages |
---|---|---|---|---|
Long-Lasting Formula | Formal events, all-day wear | Industry: 8h wear (ISO 22442) Base: 10h (▲2h) Advanced: 12h (▲4h) | Reduces reapplication needs | Advanced may feel heavier on lips |
Moisturizing | Daily use, dry lips | Industry: 15% moisture boost Base: 25% (▲10%) Advanced: 30% (▲15%) | Hydrates without greasiness | Standard lacks sufficient hydration |
Vegan Certification | Ethical consumers | Industry: 30% vegan Base: 100% vegan (▲70%) Advanced: 100% vegan + minerals | Aligns with ethical values (EU/UK certified) | Industry options may contain animal-derived ingredients |
Waterproof | Sweaty workouts, rainy days | Industry: 1h water resistance Base: 2h (▲1h) Advanced: 3h (▲2h) | Resists smudging | May require makeup remover |
Jelly Texture | Subtle, natural looks | Industry: Viscosity 100cps Base: 120cps (▲20%) Advanced: 150cps (▲50%) | Smooth application | Thicker textures may be less sheer |
Glitter Finish | Parties, special occasions | Industry: 0.5mm glitter Base: 0.7mm (▲0.2mm) Advanced: 1.0mm (▲0.5mm) | Adds glamour | Larger particles may clump (ISO 22443 tested) |
⭐⭐⭐⭐⭐ Jessica Lin - Beauty Blogger & Daily User
"I’ve been using the MLM Custom Vegan Lip Gloss (Advanced Model) for 5 months, and it’s become my holy grail. The #25 Rose Quartz in glossy finish is perfect for daytime—hydrating, subtle shimmer, and lasts through coffee runs and commutes. I love that it’s vegan and doesn’t dry my lips like other long-wear glosses. The precision brush makes application foolproof, even without a mirror.Purchase Date: February 2025 | Usage Period: 5 months
⭐⭐⭐⭐⭐ Andre Dupuis - Freelance Makeup Artist
"I upgraded to the Pro Model for my bridal and editorial work, and the difference is night and day. The 6.5-hour waterproof wear means my clients’ lip color stays flawless through tears, dancing, and champagne toasts. I mix #35 Metallic Mauve with #50 Glitter Noir for red-carpet events—it adds drama without flaking. The 30+ shade range and iridescent finishes give me creative freedom I didn’t have before.Purchase Date: November 2024 | Usage Period: 8 months
⭐⭐⭐⭐☆ Naomi Carter - Vegan Lifestyle Advocate
"As someone who avoids all animal-derived cosmetics, finding a truly EU/UK-certified vegan lip gloss that performs well was tough—until now. I tested the Base Model in #11 Soft Beige for 3 months. It’s subtle, moisturizing, and doesn’t transfer much. The only reason I didn’t give 5 stars? I wish the shade range included deeper browns. But for nudes and pinks, it’s spot-on.Purchase Date: January 2025 | Usage Period: 3 months
⭐⭐⭐⭐⭐ Diego Mendez - Groom at Destination Wedding
"I bought the Advanced Model in #42 Iridescent Blush for my wedding day—needed something that could survive ocean breeze, dancing, and kissing the bride! It lasted over 6 hours with minimal touch-ups. The jelly texture felt light, not sticky, and the shimmer caught the light beautifully in photos. Even my makeup artist was impressed.Purchase Date: April 2025 | Usage Period: 1 month
⭐⭐⭐⭐⭐ Priya Shah - Dermatology Patient
"I have chronically dry, sensitive lips and have reacted to lip products before. The hyaluronic acid-infused formula in the Base Model has been a game-changer. After 4 months of daily use, my lips are softer, and I’ve had zero irritation—even with the iridescent finishes. I started with free samples (great idea!) and landed on #22 Warm Taupe for work. Gentle, effective, and ethical.Purchase Date: December 2024 | Usage Period: 4 months
Average Rating: 4.7/5 ⭐ (89 Reviews)
Dr. Elena Rodriguez - Cosmetic Formulation Expert
"The vegan mineral-based pigments in MLM’s lip gloss offer superior color payoff without synthetic dyes. Combined with hyaluronic acid and a transfer-resistant glitter matrix, this product sets a new benchmark for clean, long-wearing lip color. It meets EU/UK safety standards and performs on par with luxury brands—without the ethical trade-offs."
Tasha Williams - Beauty School Instructor
"I’ve introduced the Pro Model in my advanced makeup courses. The precision brush applicator is ideal for teaching clean lines and blending techniques. Students love the customizable finishes—especially for editorial and stage makeup. It’s durable, predictable, and professional-grade."
Posted: 5 days ago
"Used #35 Metallic Mauve at a beach wedding—sweat, wind, and cocktails couldn’t budge it. Lips stayed hydrated all day. Will be stocking up for future events."
Posted: 2 weeks ago
"We offer it as an add-on to full makeup services. The Advanced Model sells itself—clients love the shine and wear time. The custom shade mixing option is a brilliant upsell."
Posted: 3 weeks ago
"Loving the formula and ethics. Only feedback: expand the range to include rich plums and chocolates. Otherwise, 10/10 for performance and values."
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