Certification Compliance | Regulatory compliance for global markets | - Industry Standard: FDA certification (ensures basic safety standards) - Our Base: FDA + Halal (▲1: Adds religious compliance) - Our Advanced: FDA, Halal, Kosher (▲2: Triple certification) | Expanded market access (e.g., Muslim-majority regions) Enhanced consumer trust | Higher production costs for advanced certifications |
Flavor Variety | Catering to diverse taste preferences | - Industry Standard: 3–5 flavors (e.g., citrus, berry) - Our Base: 5+ flavors (sweet, orange, peach) - Our Advanced: 10+ flavors (▲1: Customizable blends) | Broadens appeal to flavor-seeking consumers Reduces competition overlap | Increased complexity in production and inventory management |
Texture & Chewiness | Snacking preference for chewy treats | - Industry Standard: Varies (15–25 N chewiness) - Our Base: 20 N softness (ISO 3801 verified) - Our Advanced: 15 N ultra-soft (▲1: 25% softer) | Enhanced eating experience (e.g., for children) Reduces gum fatigue | Shorter shelf life due to higher moisture content |
Material Composition | Dietary restrictions (vegan, etc.) | - Industry Standard: Gelatin-based (animal-derived) - Our Base: Gelatin + sugar (ISO-compliant) - Our Advanced: Vegan option (agar-agar, ▲1: Plant-based) | Appeals to vegan/vegetarian markets Reduces allergen risks | Higher cost for alternative materials |
Packaging Options | Bulk purchasing vs. individual servings | - Industry Standard: Plastic bags (non-recyclable) - Our Base: Bags + bulk (▲1: Eco-friendly bags) - Our Advanced: Compostable packaging (▲2: Zero-waste) | Flexible distribution (e.g., bulk for events) Meets sustainability trends | Eco-friendly packaging increases unit cost |
Target Audience | Health-conscious vs. casual snacking | - Industry Standard: General population - Our Base: Kids + adults (sweet flavors) - Our Advanced: Health-focused (▲1: Added vitamins/minerals) | Niche market differentiation (e.g., wellness brands) Positioning as premium | Limited appeal to traditional candy consumers |