Long-Lasting Wear | All-day events, weddings | Industry Standard: 6h wear (ISO 20340) Our Base: 8h (▲▲) Our Advanced: 10h (▲▲▲) | Minimal reapplication needed; suits formal occasions | Base: May feel slightly heavy; Advanced: Requires primer for dry lips |
Waterproof Resistance | Gym sessions, rainy days | Industry Standard: 4h water resistance (ISO 20340) Our Base: 6h (▲▲) Our Advanced: 8h (▲▲▲) | Maintains wear during sweat or rain | Requires oil-based remover (Advanced ▲▲▲: Resists 8+ hours of water exposure) |
Vegan-Friendly | Ethical consumers, eco-conscious | Industry Standard: 30% vegan formulas Our Base: 100% vegan (▲▲) Our Advanced: Leaping Bunny certified (▲▲▲) | Appeals to vegan buyers; no animal-derived ingredients | Base: Limited shade range; Advanced: Higher cost due to certifications |
Customization Options | Corporate branding, promotional gifts | Industry Standard: Basic logo stamping Our Base: Full-color printing (▲▲) Our Advanced: Glossy finish + 10k-unit scalability (▲▲▲) | Brand differentiation; customizable packaging | Minimum order of 500 units (Base) / 1,000 units (Advanced) |
Comfort & Hydration | Daily wear, sensitive lips | Industry Standard: 1% hyaluronic acid Our Base: 5% HA (▲▲) Our Advanced: 10% HA + shea butter (▲▲▲) | Moisturizing without stickiness (Advanced ▲▲▲: Reduces dryness by 40%) | Base: Less intense color payoff; Advanced: Heavier texture for oily skin |
Texture & Finish | Professional settings, casual wear | Industry Standard: Matte finish (cracks after 4h) Our Base: Velvet finish (▲▲) Our Advanced: Plumping velvet (▲▲▲) | Smooth application; hides lip lines (Advanced ▲▲▲: 30% fuller appearance) | Base: May emphasize dry lips; Advanced: Requires exfoliation for best results |