Waterproof Resistance | Swimming, humid climates, daily wear | Industry Standard: 4h water resistance (ISO 846) Our Base: 6h ▲ (ISO 22899-3) Our Advanced: 8h ▲▲ (ISO 22899-3) | ▲▲ Superior sweat/rain resistance for active lifestyles Vegan-friendly formula | Heavier texture may feel noticeable on lashes |
Curl Retention | Formal events, lash lifting routines | Industry Standard: 10° curl (ASTM D638) Our Base: 12° ▲ (ASTM D638) Our Advanced: 15° ▲▲ (ASTM D638) | ▲▲ Long-lasting defined curls without reapplication Lightweight feel | Advanced version may require primer for sensitive lashes |
Volume Enhancement | Bold makeup looks, night events | Industry Standard: 100% volume boost (ISO 2846-1) Our Base: 150% ▲ (ISO 2846-1) Our Advanced: 200% ▲▲ (ISO 2846-1) | ▲▲ Dramatic volume without clumping Mineral-based for natural-looking lashes | Base version may separate lashes less effectively |
Brush Design | Precision application, volumizing | Industry Standard: Single brush Our Base: I-type brush ▲ (ISO 12229) Our Advanced: Dual brushes (I-type + Tower-type) ▲▲ | ▲▲ Versatile for both lengthening and volumizing Ergonomic handle for control | Advanced version requires extra storage space |
Vegan Compliance | Ethical beauty consumers | Industry Standard: No certification Our Base/Advanced: Leaping Bunny Certified ▲▲ (no animal-derived ingredients) | ▲▲ Attracts eco-conscious buyers Cruelty-free and vegan-friendly | Limited shade options compared to non-vegan competitors |
Material Safety | Sensitive eyes, hypoallergenic needs | Industry Standard: Basic safety tests Our Base: MSDS-compliant ▲ Our Advanced: MSDS + mineral purity (ISO 17025) ▲▲ | ▲▲ Reduced irritation risk for sensitive eyes Mineral-rich formula soothes lashes | Advanced certification increases production costs |