Longevity | Special events, daily use | Industry Standard: 1–2 days (ASTM D3782) Our Base: 3 days (ASTM D3782) Our Advanced: 5 days (ASTM D3782)▲▲ | ▲▲ Extended wear reduces reapplication needs. Natural look for events. | May require touch-ups if worn beyond 3 days. |
Waterproof Resistance | Sweat-heavy activities, workouts | Industry Standard: 4 hours (ISO 22844) Our Base: 8 hours (ISO 22844)▲ Our Advanced: 12 hours (ISO 22844)▲▲ | ▲ Resists sweat and water for workouts. Ideal for humid climates. | Formula may feel slightly thicker than non-waterproof options. |
Application Ease | Quick morning routines, DIY at home | Industry Standard: Requires professional tools Our Base: Brush-on applicator (ISO 105-F03)▲ Our Advanced: Precision pen▲▲ | ▲ User-friendly for beginners. No salon visit needed. | Less control for intricate designs compared to professional tools. |
Removability | Easy cleanup after events | Industry Standard: Requires makeup remover (ISO 22716) Our Base: Peel-off formula (ISO 22716)▲ Our Advanced: 10-second wipe-off▲▲ | ▲ Quick removal without harsh chemicals. Gentle on skin. | Peel-off may leave residue if not fully dry. |
Natural Appearance | Everyday makeup, subtle enhancement | Industry Standard: Synthetic pigments Our Base: 90% natural ingredients (ECOCERT)▲ Our Advanced: 100% organic pigments▲▲ | ▲ Hypoallergenic and skin-safe. Blends seamlessly with skin tones. | Limited shade options for diverse skin tones (currently only 1 shade). |
Material Safety | Sensitive skin, hypoallergenic needs | Industry Standard: Contains parabens Our Base: Paraben-free (Cosmetic Ingredient Review)▲ Our Advanced: Vegan-certified▲▲ | ▲ Reduced risk of irritation. Appeals to eco-conscious users. | Advanced versions may cost 30% more due to premium ingredients. |