Material & Packaging | Long-term storage, light-sensitive supplements | Industry Standard: Plastic bottles (basic UV protection) Our Base: Amber glass bottle + plastic cap (ISO 10272-compliant UV block) Our Advanced: Amber glass + tamper-evident packaging ▲ | ▲ Base: Blocks 90% UV light (preserves potency) ▲ Advanced: Tamper-proof (enhances safety) | Heavier than plastic (may increase shipping costs) |
Certification Standards | Regulatory compliance, global markets | Industry Standard: Basic COA (Certificate of Analysis) Our Base: USP-NF, FDA facility certification, EPR Germany packing ▲ Our Advanced: Halal certification + Kosher certification ▲▲ | ▲ Base: Meets USP-NF purity standards (99.5% purity) ▲▲ Advanced: Dual religious certifications (expands market reach) | Higher certification costs (passed to consumers) |
Dosage Form | Easy consumption, targeted absorption | Industry Standard: Tablets (70% absorption) Our Base: Softgel capsules (98% absorption) ▲ Our Advanced: Delayed-release softgels (12-hour sustained release) ▲▲ | ▲ Base: Faster absorption (improves bioavailability) ▲▲ Advanced: Sustained release (reduces dosing frequency) | Softgels cost 30% more than tablets |
Target Audience | Immune/bone health needs, adult consumers | Industry Standard: General adult population Our Base: Adults (excluding newborns) ▲ Our Advanced: Elderly + athletes (customizable dosing) ▲▲ | ▲ Base: Excludes newborns (complies with pediatric guidelines) ▲▲ Advanced: Tailored for high-demand groups | Narrower audience limits mass appeal |
Shelf Life & Storage | Long-term use, stability requirements | Industry Standard: 18 months (stored at 25°C) Our Base: 24 months (ISO-compliant cold chain) ▲ Our Advanced: 30 months (moisture-proof packaging) ▲▲ | ▲ Base: 24 months (exceeds industry standard) ▲▲ Advanced: 30 months (ideal for bulk orders) | Requires controlled storage (cool dry place) |
Flavor Customization | Palatability, brand differentiation | Industry Standard: No flavor Our Base: Neutral taste (no artificial additives) ▲ Our Advanced: Customizable flavors (citrus, berry) ▲▲ | ▲ Base: No aftertaste (improves compliance) ▲▲ Advanced: Enhanced consumer appeal (increases repeat purchases) | Flavored versions cost 15% more to produce |