Moisturizing Effect | Dry hair, post-color treatment | Reduces dryness by 90% (ISO 22251) Our Advanced: 40% higher hydration ▲ (ASTM D6903) | Industry Standard: Basic hydration. Our Base: 72hr moisture lock. Our Advanced: 96hr sustained hydration ▲ (ISO 22251) | Industry Standard: Requires frequent reapplication. Our Base: Mild scent may not appeal to all. Our Advanced: Slightly greasy residue ▲ |
Smoothness | Frizz control, pre-styling | Frizz reduction: 85% (ISO 15905) Our Advanced: 25% smoother finish ▲ (ASTM D7027) | Industry Standard: Temporary smoothing. Our Base: 24hr frizz control. Our Advanced: 72hr frizz resistance ▲ (ISO 15905) | Industry Standard: May weigh hair down. Our Base: Requires heat styling. Our Advanced: Requires 15min pre-wash treatment ▲ |
Hair Repair | Damaged hair, split ends | Protein content: 25% (ASTM D6903) Our Advanced: 30% more keratin ▲ (ISO 13960) | Industry Standard: Basic protein replenishment. Our Base: 40% split-end reduction. Our Advanced: 70% split-end repair ▲ (ASTM D6903) | Industry Standard: Minimal long-term benefits. Our Base: Visible results after 3 uses. Our Advanced: Requires 2-week regimen ▲ |
Nourishing | Scalp nourishment, daily maintenance | Vitamin E content: 12mg/mL (USP 41) Our Advanced: 50% more antioxidants ▲ (AOAC 996.06) | Industry Standard: Basic nutrient delivery. Our Base: 28-day scalp health improvement. Our Advanced: 45-day visible scalp rejuvenation ▲ (USP 41) | Industry Standard: Short-term effects. Our Base: May cause mild irritation. Our Advanced: Requires oil-draining post-application ▲ |
Fragrance | Sensory experience, aromatherapy | Vanilla scent intensity: 4.2/5 (ISO 11606) Our Advanced: 30% lighter fragrance ▲ (ASTM E2538) | Industry Standard: Neutral or chemical odor. Our Base: Long-lasting sweet aroma. Our Advanced: Customizable scent strength ▲ (ISO 11606) | Industry Standard: Unappealing odor. Our Base: Overpowering for sensitive noses. Our Advanced: Requires 24hr scent calibration ▲ |
Volume & Portability | Travel, daily carry | 100ml capacity: 3.38 fl.oz (ISO 10725) Our Advanced: 50% lighter bottle ▲ (ASTM D6988) | Industry Standard: Bulkier packaging. Our Base: Leak-proof design. Our Advanced: TSA-compliant compact size ▲ (ISO 10725) | Industry Standard: Fragile glass material. Our Base: Limited to 100ml. Our Advanced: Higher cost due to aerospace-grade material ▲ |