Gold Purity | Everyday Wear, Formal Occasions | Industry Standard: 10K (41.7% gold) Our Base: 14K (58.3% gold) ▲ Our Advanced: 18K (75% gold) ▲▲ | Higher karat (18K) offers luxurious shine and durability for formal events. 14K balances affordability and wear resistance. | 10K may feel less premium; 18K requires gentler handling to avoid scratches. |
Diamond Cut | Weddings, Engagement Proposals | Industry Standard: Round/Princess Cut Our Base/Advanced: Asscher Cut (74 facets, stepped edges) ▲ | Unique octagonal brilliance for modern aesthetics. IGI-certified cut precision (symmetry grade: Excellent). | Less traditional appeal; requires careful maintenance to avoid edge wear. |
Diamond Certification | Luxury Purchases, Gift-Giving | Industry Standard: No certification Our Base/Advanced: IGI Certification (clarity: VS+, color: G-H) ▲▲ | Guarantees authenticity and quality (e.g., no inclusions visible to naked eye). | Higher cost compared to uncertified alternatives. |
Diamond Origin | Ethical Buyers, Eco-Conscious Markets | Industry Standard: Natural Diamonds Our Base/Advanced: CVD Lab-Grown (GIA-comparable) ▲ | Ethical sourcing, cost-effective, and eco-friendly (reduces mining impact). | Some prefer natural diamonds for traditional value. |
Environmental Compliance | Sustainability-Driven Customers | Industry Standard: No EPR Compliance Our Base/Advanced: EPR Germany/France Packaging ▲▲ | Packaging meets EU waste reduction standards (recyclable materials). | May incur higher production costs. |
Chemical Resistance | Allergy-Prone Wearers | Industry Standard: Untested Our Base/Advanced: REACH SVHC Compliance (no toxic substances) ▲ | Skin-safe for sensitive users (tested for nickel, lead, etc.). | Requires additional quality control steps. |