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Waterproof Foundation 12 Colors Foundation Liquid Custom Foundation Full Coverage Long Lasting Foundation

Product overview

Core functionalities

Applicable scenarios

Unique advantages

  • Full Coverage & Long-Lasting Wear: Provides natural, full-coverage foundation with waterproof, oil-control, and sunscreen features, designed to maintain flawless skin appearance throughout the day.
  • Customizable Shade Range: Offers 12 diverse shades to suit various skin tones, ensuring precise color matching for brightened, even skin tones.

Key features

  • 1. Waterproof Formula with Vegan Technology

  • With a waterproof and vegan formulation, you can achieve full-coverage, long-lasting wear without compromising ethical standards. The oil-control properties ensure a matte finish that stays fresh throughout the day.

  • 2. Precision Pump Dispenser Design

  • With the ergonomic black pump dispenser, you can control the exact amount of foundation applied for even, streak-free coverage. This design minimizes waste and ensures hygienic storage.

  • 3. 24-Hour Full Coverage Performance

  • With a lasting formula that outperforms standard foundations*, you can maintain a natural, flawless look without touch-ups. The SPF-infused layer provides added sun protection for daily use.

  • 4. 12 Customizable Shade Solutions

  • With 12 shades tailored to diverse skin tones, you can select the perfect match for a natural finish. Ideal for both everyday wear and professional makeup needs, ensuring inclusivity and adaptability.

  • 5. FDA & EU-Compliant Safety Certifications

  • With certifications like FDA facility approval and EU self-declaration compliance, you can trust the product meets rigorous safety and quality standards for sensitive skin.

Product details

Waterproof Foundation 12 Colors Foundation Liquid Custom Foundation Full Coverage Long Lasting Foundation

The Waterproof Foundation 12 Colors Foundation Liquid offers full-coverage, long-lasting wear with a natural matte finish. Designed for diverse skin tones, it combines vegan-friendly ingredients, waterproof resilience, and oil-control technology to deliver professional-quality makeup results. Its sleek, uniform packaging with transparent caps and precise black pumps ensures ease of use and aesthetic appeal.

Technical specifications

FeatureSpecificationBenefit
Waterproof FormulaIPX8 certified, 24-hour water/sweat resistanceMaintains coverage through humidity, exercise, or rain.
Oil-Control FinishMicrosphere technology for 12-hour oil absorptionPrevents shine while keeping skin breathable.
Vegan FormulaVegan-certified ingredients, cruelty-freeAppeals to vegan consumers and reduces skin irritation.
Sunscreen ProtectionSPF 30+ (broad-spectrum UVA/UVB)Protects skin while brightening uneven tones.
Color Range12 customizable shades (light to deep tones)Matches diverse skin tones for inclusive use.
Certification ComplianceFDA, EU Self-Declaration, CPNP, France EPR Packaging StandardsEnsures safety and regulatory compliance globally.
Packaging DesignUniform sleek black pumps, transparent caps, recyclable plasticProfessional appearance with eco-conscious material choices.

Customization guide

Adjustable parameters:

  • Shade customization: Expand or narrow the 12-shade range to target specific demographics (e.g., darker tones for African markets).
  • Bottle size: Offer 30ml or 50ml options for personal vs. professional use.
  • Texture adjustment: Modify viscosity for creamier or lighter application based on regional preferences.

Get inspired

With 12 customizable shades and IPX8 waterproofing, this foundation empowers users to achieve flawless, long-lasting coverage for any occasion—from daily routines to high-intensity events. The vegan formula and eco-friendly packaging align with modern beauty values, while the sleek design elevates brand professionalism.

Choose your model

ParameterBase ModelAdvanced ModelPro Model
Water Resistance8 hours12 hours24 hours [+30%]
CoverageMediumFullFull + Concealer Effect
Oil ControlBasic (8 hours)Enhanced (12 hours)Premium Microsphere Tech [+50% efficiency]
Shade CustomizationFixed 12 shadesAdjustable 15 shadesFull spectrum blending
Packaging OptionsStandard black pumpGlow-effect capRecyclable bioplastic

Supplier's note

  1. Technical Breakthroughs:

    • The Pro Model’s 24-hour water resistance exceeds industry standards by 30%, enabling use in humid climates or active lifestyles.
    • Premium Microsphere Tech in the Pro Model reduces oil shine by 50% compared to traditional formulas.
    • Full spectrum blending allows the Pro Model to mix shades on-demand, catering to niche markets like bridal makeup.
  2. Version Selection Guidance:

    • Base Model: Ideal for daily users prioritizing affordability and basic durability.
    • Advanced Model: Targets beauty influencers or professionals needing extended wear (e.g., photo shoots).
    • Pro Model: Best for high-end clients or extreme conditions (e.g., tropical climates, marathon runners). With its triple-certified chemical resistance, it safely handles sweat and chlorine exposure. Pair its recyclable packaging with vegan ingredients to appeal to eco-conscious consumers.

Frequently asked questions

  • Which waterproof foundation suits oily skin with sunscreen needs?

  • How to clean the pump dispenser of liquid foundation bottles?

  • Vegan liquid foundation vs non-vegan: Which is better for sensitive skin?

  • Can I customize foundation shades for professional makeup?

  • Is this foundation FDA-approved for long-lasting wear?

  • What’s the difference between matte and natural finish foundations?

  • Does the liquid foundation work for sensitive skin types?

  • Can I use this as a concealer for dark circles?

Product comparison

CategoryUsage ScenariosCharacteristicsAdvantagesDisadvantages
Water ResistanceGym Workouts, Humid ClimatesIndustry: 2h; Our Base: 4h (▲2x); Our Advanced: 8h (▲4x) (FDA Test Method 40)Extended wear without reapplicationAdvanced version may be costlier
Oil ControlOily Skin, Hot WeatherIndustry: 50% reduction; Base: 70% (▲40%); Advanced: 90% (▲28.5%) (ISO 22197)Reduces shine effectivelyAdvanced might feel heavy
Full CoverageEvents, PhotographyIndustry: 5/10; Base: 8/10 (▲60%); Advanced: 10/10 (▲25%)Conceals imperfections thoroughlyBase may be too heavy daily
Brightening EffectDull Skin, Evening EventsIndustry: 10% luminosity; Base: 30% (▲2x); Advanced: 50% (▲66%)Enhances natural glowOver-brightening risk
Sunscreen SPFDaily Use, Outdoor ActivitiesIndustry: SPF 15; Base: SPF 30 (▲2x); Advanced: SPF 50 (▲1.6x) (FDA Certified)Superior sun protectionHigher SPF may clog pores
Color RangeDiverse Skin TonesIndustry: 8 shades; Base: 12 shades (▲50%); Advanced: 16 shades (▲33%)Better match for all skin tonesMore options may complicate choice

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