Teeth Whitening | Home use, daily whitening | Industry Standard: 2 weeks visible results (clinical trials) Our Base: 4 weeks (in-house tests) Our Advanced: 2 weeks (clinical ▲) | Advanced matches industry gold standard for speed; Base offers cost-effective whitening | Base may require longer use for deep stains; Advanced formulation costs more |
Fresh Breath | Post-meal, morning routines | Industry Standard: 2 hours (consumer surveys) Our Base: 3 hours (in-house) Our Advanced: 4 hours (third-party ▲) | Extended freshness reduces midday touch-ups; Peppermint flavor enhances appeal | Advanced version may have a stronger mint scent for some users |
Anti-Cavity Protection | Daily brushing, cavity-prone users | Industry Standard: 20% reduction (FDA data) Our Base: 25% (in-house) Our Advanced: 30% (clinical ▲) | Advanced exceeds FDA benchmarks; Base meets basic protection needs | Base lacks advanced ingredients for severe cavity risks; Advanced formulation is pricier |
Fluoride-Free Formula | Sensitive teeth, fluoride-averse | Industry Standard: 60% of products contain fluoride Our Base/Advanced: 100% fluoride-free (ISO 14024 ▲) | Appeals to niche markets; Safe for children and sensitive users | May require additional fluoride supplements for cavity-prone individuals |
Certification Compliance | Global distribution, regulatory needs | Industry Standard: 3–5 certifications (e.g., FDA) Our Base/Advanced: 8+ certifications (CE, FDA, FSC, GRS ▲) | Meets EU, German, and US standards; Enhances retailer trust | Higher compliance costs may affect pricing |
Shelf Life | Wholesale storage, long-term use | Industry Standard: 2 years (ISO 22309) Our Base/Advanced: 3 years (ISO 22309 ▲) | Reduces waste and stock rotation costs for distributors | Extended shelf life requires specialized storage (e.g., temperature control) |