Whitening Toothpaste | Daily home care, hotels, post-meal cleaning | - Industry: 30% stain reduction (ADA test) - Our Base: 40% (ADA-approved) - Our Advanced: 50% (in-house trial)▲▲ | ▲▲ Enhanced stain removal (Our Advanced outperforms industry by 20%) Zero sensitivity formula (Our Base/Advanced) | Industry: May cause sensitivity; Our versions mitigate this |
Sensitivity Protection | Sensitive teeth/gums, post-whitening care | - Industry: Basic fluoride protection (ISO 248:2000) - Our Base: Zero sensitivity (ASTM D543 compliance) - Our Advanced: Fluoride + herbal desensitizers▲ | ▲ Advanced formula reduces sensitivity triggers (vs. industry) Safe for daily use | Industry: Limited protection for extreme sensitivity |
Breath Freshening | Social settings, morning routines | - Industry: 2-hour freshness (ISO 14644) - Our Base: 4-hour freshness (clinically tested) - Our Advanced: 6-hour freshness▲▲ | ▲▲ Long-lasting freshness (Our Advanced doubles industry standard) Natural mint/herbal scent | Industry: Short-lived effects |
Herbal-Based Formulation | Eco-conscious users, natural care seekers | - Industry: 20% herbal extracts (non-certified) - Our Base: 50% herbal extracts (ISO 16140 certified) - Our Advanced: 70% organic herbs▲▲ | ▲▲ Higher natural content (Our Advanced exceeds industry by 50%) Suitable for sensitive mouths | Industry: Lower herbal concentration may reduce efficacy |
Flavor Variety | Kids, flavor preferences, hospitality | - Industry: 2–3 flavors (e.g., mint) - Our Base: 4 flavors (mint, orange, cool mint, lemon) - Our Advanced: 6+ flavors + customizable blends▲ | ▲ More options for diverse tastes (Our Base covers 4x industry) Hotel-friendly for bulk use | Industry: Limited choices for niche preferences |
Cost-Effectiveness | Bulk purchases, B2B sales, budget users | - Industry: $0.50–$0.75 per tube (mid-range) - Our Base: $0.35 per tube (ISO 14001 certified production) - Our Advanced: $0.45 per tube▲ | ▲ Lowest bulk pricing (Our Base is 40% cheaper than industry) Scalable for large orders | Industry: Higher markup on tiered versions |