Ingredient Composition | Customizable branding, eco-conscious users | Industry Standard: Synthetic blends (e.g., polymers) Our Base: 100% natural herbal extracts (ISO 16128 certified) Our Advanced: Organic herbal blend + Vitamins B5/B7 (USDA Organic ▲) | Base: Cost-effective natural formula Advanced: Premium organic ingredients for sensitive skin ▲ | Base: Limited certifications Advanced: Higher cost ▲ |
Certifications | Regulatory compliance, ethical buyers | Industry Standard: Basic safety certifications Our Base: Vegan Society certified, Leaping Bunny (no animal testing) Our Advanced: USDA Organic + COSMOS Organic ▲ | Base: Meets global ethical standards Advanced: Dual organic certifications for premium markets ▲ | Advanced: Requires third-party audits ▲ |
Hold Strength | Casual styling, texturizing | Industry Standard: Medium hold (ASTM D638: 3-4/5) Our Base: No hold (ASTM D638: 1/5) Our Advanced: Light hold (ASTM D638: 2/5 ▲) | Base: Ideal for natural, flexible styles Advanced: Enhanced texture retention ▲ | Base: Unsuitable for firm styles Advanced: Still lightweight vs. waxes/gels ▲ |
Hair Type Versatility | Oily roots, frizzy ends, curly hair | Industry Standard: Targets 3-4 hair types Our Base: 8+ hair types (ISO 13725: fine/coarse, curly/frizzy ▲) Our Advanced: 10+ types (ISO 13725 + dreadlocks/extensions ▲) | Base: Broad compatibility Advanced: Covers niche hair types ▲ | Base: Requires user testing for rare hair types Advanced: Complex formulation ▲ |
Texture & Volume | Volume enhancement, matte finish | Industry Standard: Moderate volume (ISO 3108: 2.5/5) Our Base: Lightweight volume (ISO 3108: 4/5 ▲) Our Advanced: Weightless lift + matte finish (ISO 3108: 4.5/5 ▲) | Base: Fluffy texture without buildup Advanced: Longer-lasting matte effect ▲ | Base: May clump in humid climates Advanced: Requires precise application ▲ |
Oil Absorption | Oily scalps, day-long styling | Industry Standard: 4-hour oil control (ASTM D3781) Our Base: 8-hour absorption (ASTM D3781 ▲) Our Advanced: 12-hour oil control + sweat resistance ▲ | Base: Suitable for daily use Advanced: Gym/active lifestyles ▲ | Base: Less effective in extreme humidity Advanced: Heavier formula ▲ |