Material Quality | High-end jewelry | - Industry Standard: Natural Ruby (Mohs 9 hardness) - Our Base: Lab-created Corundum (Mohs 9, ISO 17025 certified) ▲ - Our Advanced: Enhanced Lab-created (Mohs 9.5, dual certification) ▲▲ | ▲ Consistent quality and ethical sourcing. ▲▲ Superior hardness for longevity. | Some markets prefer natural stones for authenticity. |
Cut Precision | Custom jewelry | - Industry Standard: Standard Round Cut (±0.2mm symmetry, GIA) - Our Base: Precision Brilliant Cut (±0.1mm symmetry) ▲ - Our Advanced: Ultra-Precision Cut (±0.05mm symmetry) ▲▲ | ▲ Enhanced brilliance. ▲▲ Ideal for intricate designs. | Advanced cuts may incur higher costs. |
Color Consistency | Mass-produced jewelry | - Industry Standard: Natural variations (GIA Grade Varies) - Our Base: Consistent Ruby Red (GIA Grade AA) ▲ - Our Advanced: Premium Ruby Red (GIA Grade AAA) ▲▲ | ▲ Predictable color for uniform designs. ▲▲ Premium hue for luxury branding. | Natural hues may be preferred for uniqueness. |
Durability | Everyday wear | - Industry Standard: Natural Ruby (prone to chipping) - Our Base: Heat-treated (scratch-resistant, ASTM C109) ▲ - Our Advanced: Coated (scratch-proof, ASTM C109) ▲▲ | ▲ Resists scratches. ▲▲ Chip-resistant for daily use. | Advanced coatings require special care. |
Customization | Bespoke jewelry | - Industry Standard: Limited sizes (0.5–3 carats) - Our Base: Customizable 0.5–5 carats (ISO 1127) ▲ - Our Advanced: Custom up to 10 carats (ISO 1127) ▲▲ | ▲ Flexibility for diverse designs. ▲▲ Supports large statement pieces. | Larger sizes increase cost. |
Certification | Luxury markets | - Industry Standard: Basic GIA certification - Our Base: ISO 17025 certified ▲ - Our Advanced: Dual GIA & ISO 17025 ▲▲ | ▲ Ensures quality. ▲▲ Builds buyer trust. | Dual certification adds to price. |