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Backlit signage refers to signs that make use of light from the back in order to create an image, text, or some sort of combination on the sign. This type of signage is especially useful when working in dim environments, and as such, is most often used for advertisement purposes. There are several types of sign backlighting. They include the following.
These are arguably the most common type of illuminated signs. They are mainly boxes that are fitted with transparent acrylic or glass on the front. Lightbox signs also have a graphic or copy printed on the acrylic to promote the business. The boxes are fitted with internal lighting, mostly fluorescent tubes or LEDs, to illuminate the graphic. The lightbox signs are typically suspended from above or fixed onto a wall.
These are 3D signs that form letters or shapes, then 'channel' them to create an image. The inside of these signs, as well as the 'channels,' are usually fitted with LEDs to provide backlighting.
Unlike channel letter signs, which are fitted with internal lighting, backlit letter signs feature lights at the back of letters or graphics. This allows them to reflect the image onto the wall behind the sign. These signs appear to have a glowing effect as a result of the light reflection.
These are generally graphics or prints that are backlit to enhance their quality, color, or visibility. The backlighting can be either internal or external. For internal display systems, LEDs are used to create an even glow behind the graphic. The glow improves the graphic's colors and contrasts. In external display systems, the lighting is usually achieved using diffuse light sources, such as fluorescent bulbs, which improves the graphic's overall visibility.
These signs are clear acrylic panels or sheets that feature a graphic or text. They are typically engraved or printed on the surface. Edge-lit signs, unlike traditional backlighting methods, use light guides. Light guides are the acrylic panel's edges, and the light used here mostly comes from fiber optics or LEDs. The light from the edges of the panel is then distributed evenly throughout the panel, illuminating the graphic or text.
These are typically used by restaurants or fast food joints. An illuminated menu board is a modern and innovative way of displaying the menu in an illuminated manner using backlit sign. These boards are often used to showcase dynamic pricing, special offers, deals, or even limited time items. Commonly, illuminated menu boards are made up of LED light sources placed behind translucent menu panels. This setup provides even illumination across the board.
Signage can be created out of several different materials. Each of these materials has its own distinct characteristics. Here are some of the more common materials used for backlit signage.
Acrylic is famed for its clarity and how easy it is to work with. It is a form of plastic that is oftentimes used in backlit signage because it disperses light uniformly across the surface.
Aluminum is popular for making LED light boxes. It is preferred because it is lightweight, weather-resistant, and is easy to install. The material provides a sturdy frame that supports backlit fabric or acrylic panels.
Fabric materials are increasingly becoming popular when it comes to backlit signage. This is mainly because they are lightweight and portable. In addition, fabric provides a unique aesthetic appeal for backlit signs. While fabrics are quite absorptive with respect to light, they allow significant amounts to pass through when tensioned correctly.
These are energy-efficient and a common source of illumination for backlit signage. They provide even glowing light across a broad area due to their length. This makes them suitable for larger signage.
Light-emitting diodes are favored for backlit signage due to their longevity, energy efficiency, and ability to provide targeted lighting. They are extremely versatile in application and can fit any signage size and shape. Whether for small-scale projects or large backlit displays.
Lastly, glass is both sophisticated and sleek. For backlit signage, it provides an elegant look. It is transparent, thus allowing the light to pass through. Glass surfaces can also be etched or printed to enhance the visibility of the graphics.
Businesses of all types and sizes can use different kinds of backlit signage to their advantage. With that being said, here are some of the main commercial uses for signage that is backlit.
Illuminated signage is a great way for businesses to enhance their brand visibility. This is especially true during the late hours of the day or in poorly lit areas. The illumination ensures that a business's signage can be seen, thus attracting potential customers and increasing brand recognition.
Bright, bold, and creative signage tends to attract the attention of passersby. This is a particularly useful form of marketing. The illuminated displays are used to highlight specific products, promotions, or events. This ability to quickly and easily capture an audience's attention makes backlit signs a critical element of visual marketing.
Evaluating the power of light on human consciousness, backlit signage can be used for products like phone cases designed for illuminated displays. The glow sign enhances the product's appeal and visibility to potential customers. This can lead to increased sales because of this enhanced visibility of the product.
In outdoor spaces with loads of visual noise, backlit signs create a needed focal point for the viewer's eye. This helps cut through the clutter of competing images, text, and objects, guiding attention precisely to what the business wants.
This type of signage is used to increase the foot traffic to certain locations, such as retail stores or restaurants. They show customers where businesses are located and what they offer, thus increasing foot traffic. People naturally gravitate toward well-lit areas, and backlit signage makes spaces more inviting and accessible.
The above are some of the common scenarios in which businesses can leverage the power of backlit signage. It is worth noting that in each of these scenarios, signage is not only functional but also aesthetically appealing.
The way one selects backlit signage is influenced by a myriad of factors, from the needs of one's business to the desired aesthetic appeal. It can be overwhelming with so many choices available, but considering the factors below will help.
The signage's surrounding environment plays a big role in the decision. Urban areas with heavy visual clutter require unique, strikingly illuminated signs to stand out. On the other hand, rural or suburban areas, where there isn't as much light pollution, might need a more subtle approach.
Aesthetics aside, certain practical considerations must be factored in when deciding on signage size and scale. The distance the signage is meant to be viewed from is one such consideration. Secondly, the space available for such signage and the visibility requirements of the business's location must also be considered. These practical considerations hold the same weight as personal preferences that influence the size and scale of the signage.
The overall aesthetic appeal of the signage is highly dependent on its material and design. A well crafted design, complemented by high-quality materials, offers an alluring appeal. You can achieve unique effects, like color gradients or backlit framing, depending on the materials used. Moreover, the design cohesion with the existing brand is paramount to ensure optimal effectiveness.
Internal signage typically features softer lighting and more intricate designs due to the controlled environment inside. These factors make the signs look more welcoming or informative. Conversely, external signage is robustly designed to endure weather elements. This signage tends to have bolder illumination to ensure visibility amidst environmental distractions.
Budgeting, sadly, must always come into play. More affordable options exist, but they may not provide the effective brand visibility or the aesthetic appeal that is sought after. There are also high-end, durable signage that brings value for the money in the long run.
A1: The goal of backlit signage is to improve the indicators' visibility and aesthetic appeal in the dark by using backlighting within the structure that makes up the signage. This makes the signage a useful promotional tool.
A2: Depending on the type of materials selected, backlit signage can be used indoors or outdoors. For outdoor use, weather-resistant materials must be used. They also need to be able to endure external elements like wind, rain, and sun.
A3: Common lightources include fluorescent tubes and light-emitting diodes. Moreso, fiber optics, and traditional light bulbs can serve as light sources. LED, however, stands out for its energy efficiency and versatility and is usually the preferred source.
A4: Yes, it does! Especially with LED as its main source of light. Light Emitting Diode consumes significantly less power than traditional lighting methods. This is because they provide higher energy efficiency and lower operating expenses.
A5: Regular cleaning, inspection for wear and tear, and periodic evaluation of the lighting components are some of the maintenance procedures necessary for the signage's longevity.
