All categories
Featured selections
Trade Assurance
Buyer Central
Help Center
Get the app
Become a supplier

About branded lipstick

Types of branded lipsticks

Branded lipstick comes in many hues and shades. Each shade has a different feel and look. Some of the shades are described below.

  • Nude Lipstick

    The look of nude lipstick is like that of the natural color of the lips. It has shades of brown, pink, or beige. Most nude lipsticks have a matte finish. They are also subtle and soft. They give the lips a natural look and are excellent for daily use. The lipstick can be used with other makeup to give a simple and natural look.

  • Pink Lipstick

    This lipstick comes in shades resembling the color of the flower. The shades range from soft and pale pink to bubblegum pink. Pink lipstick gives a youthful look. It is fun and flirty and can be used for formal and informal events.

  • Red Lipstick

    This lipstick color has shades that show power, passion, and confidence. It ranges from bright fire engine to deep burgundy. It gives a classic and bold look. The radiant ones make the wearer look vibrant, while the deep ones make them look sophisticated. It is suitable for a night out or any event where the wearer wants to stand out.

  • Coral Lipstick

    Coral lipstick has colors that resemble the color of the ocean coral. It has pink and orange shades with gold and brown undertones. Coral lipstick has a fresh and tropical look. It gives a cheerful and lively look that is suitable for informal events. The lipstick gives a radiant and glowing look. This makes it great for summer or any event where the wearer wants to look fresh and vibrant.

  • Berry Lipstick

    This lipstick has shades that resemble the color of blueberries and blackberries. It has colors that vary from soft berry to deep plum. The berry lipstick gives a rich and juicy look. It makes the user look playful and sophisticated. This makes it suitable for any event where the wearer wants to look bold, vibrant, and sexy.

  • Burgundy Lipstick

    The shades of burgundy lipstick resemble the color of red wine. It has a deep red shade with hints of purple or brown. Burgundy lipstick gives an elegant and dramatic look. It makes the wearer look bold and glamorous. The lipstick is suitable for formal events. It is also suitable for users who want to look sophisticated and striking.

  • Plum Lipstick

    This lipstick has shades that resemble ripe plum. The shades range from soft, dusty plum to bright, shiny purple. The lipstick gives a luscious and rich look. It makes the user look bold and classy. The plum lipstick is suitable for users who want a striking and sensual look.

  • Brown Lipstick

    The shades of brown lipstick look like the color of chocolate, cinnamon, and coffee. It gives a warm and earthy look. The brown lipstick makes the user look natural and grounded. It is suitable for users who want a subtle and versatile look.

How to choose branded lipsticks

Wholesale buyers should consider the following factors when choosing branded lipsticks for their customers.

  • Skin Tone

    Wholesale buyers should stock different lipstick shades to suit their customers' diverse skin tones. Lighter shades like nudes and pinks look good on lighter skin tones. Medium skin tones match pinks, corals, and mauves. Darker skin tones pair well with deep reds, burgundies, and browns.

  • Occasion

    Consider lipsticks that suit different occasions. Stock more casual and subtle shades for everyday use. Choose bright and bold shades for special events and parties. Carry long-lasting formulas for weddings and events that last all day.

  • Trends

    Follow the current lipstick trends and stock more of them. Research online beauty communities, social media, and fashion magazines to find popular shades. Stock classic, trendy, and seasonal lipsticks for diverse customers.

  • Formulas

    Offer different lipstick formulas, like matte, creamy, glossy, and satin. Some customers love long-lasting matte lipsticks. Others want creamy and hydrating lipsticks. Glossy lipsticks also enhance the look for those who love them. Stock diverse formulas to meet different tastes.

  • Brand Loyalty

    Wholesale buyers should know the brands their customers love. Stock more of the brands that sell fast. Consider ordering new brands that have popular lipsticks to attract customers who are brand loyalists.

  • Age

    Consider the age of the customers when selecting lipstick shades. Young customers like trendy shades. Older ones prefer classic shades. Stock lipsticks that suit different age groups.

  • Season

    Stock lipstick shades that suit different seasons. Bright pinks and corals are great for spring. Reds and deep berries are perfect for fall. Nudes and glossy shades are good for summer. Winter is a good time to sell moisturizing lipsticks. Stock seasonal shades to meet customers' needs throughout the year.

  • Ethical Beauty

    Many customers now prefer lipsticks made from ethically sourced ingredients. They also want lipsticks from brands that promote social justice. Stock more products that align with these values to attract the customers who share them.

How to use and product safety

Using a branded lipstick gives one the confidence to express their style. Here is how to use it effectively:

  • Lip Preparation:

    Prepare the lips by exfoliating dead skin cells for a smooth base using a lip scrub or a soft toothbrush. Then, moisturize the lips with a balm to hydrate them and prevent dryness. Finally, wipe off the balm with tissue so that the lipstick can adhere well to the lips.

  • Application:

    Start with the lip's outline using a lip brush or directly with the bullet for precision. Apply the lipstick evenly from the center of the lips to the outer part. Press one's lips together gently to ensure even distribution. If needed, use a lip brush to perfect the edges and achieve a precise application.

  • Build the Coverage:

    For sheer coverage, apply one coat of lipstick. For more intense color, add more layers. Build the coverage gradually to attain the desired opacity while keeping the finish smooth and even.

  • Blotting:

    Gently blot the lips with a tissue to remove the excess product. This sets the lipstick and gives the lips a natural matte finish. It also increases the longevity of the lipstick throughout the day.

  • Layering:

    If the formula allows it, reapply lipstick throughout the day to refresh color and hydration. Avoid the initial lip balm application if one is using a wet lipstick to allow the lipstick to adhere better to the lips.

Product Safety

When it comes to the safety of branded lipsticks, there are a number of factors that one should consider:

  • Ingredients:

    Most lipsticks contain natural oils, waxes, and pigments. Reputable brands use safe, non-toxic ingredients to formulate their products. Always check a list of ingredients and avoid those with known allergens or irritants.

  • Allergies and Sensitivities:

    If one is prone to allergic reactions or has sensitive skin, check the ingredients carefully. Many brands provide a list of hypoallergenic formulas that minimize the risk of irritation.

  • Patch Testing:

    Do a patch test before using a new lipstick. Apply a small amount to the inner wrist or behind the ear and wait 24 hours. If one notices redness, itching, or swelling, do not use it on the lips.

  • Expiration Dates:

    Branded lipsticks have a shelf life of 2 to 3 years. Many companies print an expiration date on the product. Using lipstick past its expiration date can compromise safety and effectiveness.

  • Packaging:

    Proper packaging protects the lipstick from contamination and damage. Look for closures that seal tightly and prevent exposure to air and bacteria.

  • Brand Reputation:

    Choose lipsticks from reputable brands known for their commitment to quality and safety. These companies are transparent about their ingredients and prioritize customer health and satisfaction.

Functions, features, and design of branded lipsticks

Function

  • Color:

    Branded lipstick is designed to enhance the color of the lips. It comes in various shades, from subtle nudes to bold reds, allowing individuals to express their style and complement their skin tone. Lipstick is an effective way to make a statement with color. It can accentuate features, add vibrancy, and create a sense of confidence through the perfect shade.

Feature

  • Long-Lasting:

    Many branded lipsticks provide long-lasting wear. This means they can last for hours without the need for frequent touch-ups. This feature is convenient for those who have busy schedules or do not like to reapply lipstick many times. A long-lasting lipstick keeps the color and finish on the lips, enhancing the appearance throughout the day.

  • Range of Shades:

    Branded lipstick offers a wide range of shades. This allows individuals to choose from many colors to suit their preferences and occasions. Whether finding a perfect nude for everyday wear or a bold red for a special event, the availability of many shades ensures that everyone can find the right lipstick to enhance their look and express their style.

  • Comfortable Formula:

    Many branded lipsticks are designed with a comfortable formula. This means the lipstick feels nice on the lips throughout the day. It does not dry out or become heavy and allows the users to enjoy the look and feel of their lipstick without discomfort. This formula benefits those who wear lipstick often, as it promotes lip health and increases the product's pleasure.

Design

  • Elegant Packaging:

    Many branded lipsticks feature elegant packaging. This means the lipstick case or tube is designed attractively and stylishly. Such packaging often looks luxurious and is perfect for a cosmetic collection or a gift. Elegant packaging enhances the overall experience of using the product, making it not just about the shade and formula but also about the beauty and sophistication of the packaging itself.

  • Ergonomic Shape:

    Many branded lipsticks have an ergonomic shape. This design ensures that the lipstick fits comfortably into the hand when applying it. An ergonomic shape improves control and precision during application, making it easier to achieve a perfect lip look. This feature benefits those who use lipstick often, as it makes the application process smoother and more comfortable.

Q&A

Q1: Do these branded lipsticks have an expiry date?

A1: All lipsticks have an expiry date. It is advisable to use the lipstick before the expiry date. However, the shelf life of lipstick depends on the type. For example, a branded liquid lipstick can last up to two years. A bullet or cream lipstick can last up to three years. Many manufacturers print the expiry date on the packaging.

Q2: What are some sustainable packaging options for lipstick?

A2: Many cosmetic companies are embracing sustainability. They offer lipsticks in recycled plastic containers. Some lipsticks come in bamboo or other sustainable wood options. There are also lipsticks packaged in metal cases, which are reusable.

Q3: Can suppliers customize or make a private label branded lipstick?

A3: Yes. Suppliers can make a custom lipstick according to the specifications of business buyers. They can make lipsticks in custom colors, formulas, and packaging. This is an excellent option for cosmetic companies that want to create a unique product.

Q4: Are there any lipsticks with health benefits?

A4: Yes. Many brands offer lipsticks with health benefits. For example, some contain SPF to protect the lips from harmful sun rays. Others have vitamins like E and collagen that help keep the lips moisturized. Buyers should look out for lipsticks with avocado oil or aloe vera.