Wholesale pens are an essential office supply item that is available at grocery stores and stationery shops. Having a variety of kinds available will help customers when they are looking to purchase for the home, office, or school.
Kinds of Wholesale Pens
- Ballpoint: This kind of pen uses ink through a small revolving ball that dispenses ink on paper without any streaks or lines. Ballpoint pens are commonly used in office and home settings. These pens are economical, and the ink dries quickly.
- Gel: Gel pens use water-based and gel-like ink. The pens provide a smooth writing experience where the ink does not smudge or fade away. These pens are commonly used in professional spaces and school settings for note-taking and are available in black, blue, and vibrant colors.
- Rollerball: The rollerball pen uses a ballpoint structure and water-based gel ink to produce a pen that provides a smooth writing experience. This pen has instantaneous ink flow, making writing easier than ballpoint pens.
- Fountain: This pen is refillable and uses ink from a bottle that is suctioned into the pen. The pen's nib provides the writing mechanism, creating a smooth writing experience. The drawback of fountain ink pens in bulk is that the pen will smudge, and leakages are possible.
Wholesale Pens and Marketing
Businesses often buy cheap pens in bulk as part of their advertising and marketing campaigns. These pens are customized with branding and company colors, providing customers with a useful and appreciated take-home item.
Marketing opportunities include:
- Corporate Gifts: Providing clients and employees with gifts in the form of promotional pens fosters goodwill and provides an easy marketing opportunity. Many companies use pens customized with logos and brand messaging to promote the company.
- QR Codes: Placing QR codes on the pens can help track marketing strategies and open rates on the webpage. Many companies will insert their homepage in the code or other promotional pages that may offer discounts to customers or clients, providing incentives for individuals to learn more about the company.
- Donations: Donating bulk pens to schools, nonprofits, charities, and religious institutions can help promote a company while providing an essential office supply item to institutions. This provides a free marketing channel and presents an opportunity to introduce a company to a new market segment.
Buying Wholesale Pens
- Price: Negotiating price ensures one gets the most economical deal. The amount of pens ordered will depend upon requirement, but asking about bulk discounts is an integral part of the price negotiation process.
- Storage: Ensuring the company has proper storage facilities is important before placing an order. Custom pens in bulk need to be stored in temperature-controlled climates as the ink inside the pen can be affected by extreme conditions. High levels of humidity or temperature can cause ink to clump together. Having the storage facility ready to go before ordering is one less step the company will need to take after making the purchase.
- Suppliers: Knowing where to buy pens in bulk in large quantities is a critical step of the buying process. Looking for online suppliers through large e-commerce sites can help to cut costs and ensure the items will be shipped expeditiously. Researching the reliability of the supplier and any extra costs associated with tariffs and logistics should be inquired before the final purchase.
Conclusion
Buying pens in bulk can be a lucrative marketing opportunity for companies looking to capitalize on gifting a useful office item. It is important to know what kind of pen would not only be economical but also serve the purpose for which it is being purchased.
