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Coffee bags are a type of wrapper for certain products which has a role in maintaining product quality and safety as well as increasing the attractiveness of a product. Coffee bags are not only meant to protect the product from outside interference (functional) but also to be the spearhead in building product image (branding).

Different types of coffee bags and their features

Drip coffee bag is made of transparent plastic that allows consumers to see clearly the contents of the products. The coffee bag design comes with attractive shapes and colors, which can be a key trigger to attract people to buy the product. Steeped coffee bags are made from Polypropylene (PP), which has bright characteristics that make the product an eye-catching feel when the customers take a glance at it. The coffee purse is an airtight package (vacuum packaging can be used), and it is also very suitable for frozen food packaging because the plastic will not break apart under cold temperatures. Black coffee bag is used for products that need to be protected from sunlight, as well as powder products that can easily clump. Coffee filter bags made from aluminum foil can keep all kinds of products protected from external conditions so that their shape, taste, and aroma would remain intact. The coffee sack combines aluminum foil material on the back and PET (Polyethylene Terephthalate) plastic on the front. With an inner aluminum foil material, it is compatible with both wet and dry packaged products and offers maximum protection against air, moisture, and sunlight. Coffee tea bags consist of kraft paper covered with Alu foil and a PE layer, while the inside layer is in the form of plastic-coated foil, making it appear attractive in the eye of customers.

Packaging strategy tips using coffee bags

First, the matching packaging strategy refers to the company's use of various goods related to each other in one packaging container and sold at the same time. This strategy provides convenience for consumers to buy, carry, use, and store, which helps companies expand their sales and promote new products. Free product packaging strategy: This strategy is very popular in China and refers to attaching some gifts, such as children's toys, candies, coupons, lottery tickets and so on, to the packaging of certain products to attract purchase interest.