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Digital menu boards have increased in popularity with the increased dynamism of digital content and the widespread use of digital signage by business premises. Digital display screens encompass all technologies, including LCD monitors and LED walls to display digital images and other marketing messages. Digital screens can also be used to display maps in public spaces to aid tourists who need directions to important sites.

Which factors should a business consider before installing digital signage displays?

Business owners who want to incorporate digital sign boards in their business premises should consider the number of screens they would love to install, the type of content to be displayed and the budgetary considerations.

A survey of the business premise and its orientation to existing infrastructure will help to identify a suitable location for positioning the outdoor digital signage interventions. It will also shed light on the most suitable hardware for LED signage, including screens, mounts and the connecting wires.

It is also important to consider the content management systems that will power the digital signage screens after installation. The quality of the Wi-Fi signal or LAN network that will provide interconnectivity for the digital displays is another critical point for consideration. Lastly, the digital content that will run on the display signages should also be considered by the business owners.

How can the digital signage displays be used in different institutions?

Restaurant owners can use the menu boards as digital restaurant menu boards, while private hospital owners can use the digital display boards to share inspirational messages and directions to different departments within the hospital complex.

In private offices, the LED signage boards can be used to display organizational memos and staff recognition messages, while manufacturers can use the LED signages to display event schedules and calendars.

In hospitals, the digital menu boards can be used to display emergency messages and other safety-related communication for the benefit of patients and care givers.

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