What is a Hang Tag?
A hang tag is a small card or label tied around a product or packaging to showcase a brand. They are one of the most common marketing staples used in the fashion industry today, as they can be found in clothing, bags, and footwear packaging. They are also used in alcohol and beverages, specialty foods, home goods, and juice industries. Hang tags typically contain information about a brand and the product to make identification easy for consumers. They can be an excellent way to promote your brand when designed properly and intentionally. There are different types of hang tags. There are custom hang tags for clothing, swing tags, parking hang tags, car hang tags, jewelry hang tags, and bottle hang tags. In bottles, they are usually tied around the neck of the bottles. In clothing, it’s usually attached to a button, collar, or placed around the neck of the outfit.
Benefits of a Hang Tag
Hang tags have many benefits. First, they draw attention to your brand. Many designer brands today can be recognized from afar just by their logos or packaging. This can also be your brand when you use unique hang tags that speak for your brand. When you design your hanging label to tell your brand's story, it becomes a statement and can be easily recognized. Hang tags highlight the information about a product. An adequately designed hang tag should include essential and relevant information about a product that will increase a customer's interest. This will help boost sales of a product and also help consumers make a decision easily. You will be building consumer trust if you go a step further and include product specifications about how they should be used, washed, and maintained. Finally, hanging labels can be used as a marketing tool to boost sales. With retail hang tags, you can thank customers for patronizing, announce deals, share coupons, and launch product discounts.
What information should be on a Hang Tag?
A hang tag should contain information about your company and its products. It should consist of your company's logo, motto, and colors. It should also have product specifications such as size, color, and how to care for the product things. You can also have sales boosters like discounts, promos, coupons, and thank-you notes.
When working on your hang tag design, make sure it's unique to your brand and different from the norm. You can develop innovative ideas for what will pique your customers' interest and build a solid customer-brand relationship with them.