Serum

Types of serums

A serum is a skincare product that contains a high concentration of active ingredients designed to target specific skin concerns. There are two main types of serums: water-based and oil-based. Water-based serums have a lighter, more watery consistency and are mainly formulated with water-soluble ingredients like hyaluronic acid, glycerin, and plant extracts. They are absorbed quickly into the skin and are ideal for people who want a lightweight serum that won't clog their pores. On the other hand, oil-based serums have a thicker consistency and are mainly formulated with oil-soluble ingredients like essential oils, vitamins, and fatty acids. They take longer to absorb into the skin but provide deep nourishment and are ideal for people with dry or mature skin who need a more intensive treatment.

Other than those two main categories, here are the different types of serums:

• Vitamin C Serums: These are water-based serums packed with vitamin C, an essential antioxidant that helps brighten the skin and protect it from environmental damage. They are effective for people looking to improve their skin tone and reduce the appearance of fine lines and wrinkles.
• Hyaluronic Acid Serums: These are water-based serums mainly formulated with hyaluronic acid, a powerful humectant that can hold up to 1000 times its weight in water. They are effective for people wanting to achieve deep hydration in the skin, plumpness, and a healthy glow.
• Retinol Serums: These are oil-based serums containing vitamin A derivatives called retinol, which helps increase cell turnover and promotes the production of collagen. They are effective for people wanting to reduce the appearance of wrinkles, fine lines, and age spots for younger-looking skin.
• Niacinamide Serums: These are water-based serums packed with niacinamide or vitamin B3, which helps brighten the skin and reduce the appearance of pores. They are effective for people wanting to improve skin texture and balance oil production for acne-prone skin.
• Peptide Serums: These are oil-based serums mainly formulated with peptides, which are short chains of amino acids that help stimulate collagen production. They are effective for people wanting to firm the skin, reduce sagging, and promote a more youthful appearance.
• Brightening Serums: These are water-based serums formulated with a blend of antioxidants, exfoliants, and brightening agents like vitamin C, glycolic acid, and licorice root extract. They are effective for people wanting to lighten dark spots and achieve an even skin tone.
• Anti-Aging Serums: These are water-based or oil-based serums formulated with ingredients like retinol, peptides, and antioxidants to target signs of aging. They are effective for people wanting to reduce wrinkles, improve skin texture, and promote a youthful glow.
• Acne-Fighting Serums: These are water-based serums formulated with ingredients like salicylic acid, tea tree oil, and niacinamide to target acne breakouts. They are effective for people wanting to reduce pimples, control oil production, and promote clearer skin.

How to choose serums

When choosing a serum for wholesale purchase, consider the target skin type, the ingredients, and the quantity.

• Target skin type

  Check the skin type the serum is meant for. Some common skin types are dry, oily, or sensitive. Look at serums for different skin concerns, like acne, aging, or hyperpigmentation. Many people have skin concerns, so they will choose serums to solve specific issues. Stocking various kinds of serums will appeal to many potential customers.

• Ingredients

  Check the ingredients list on the serum. Buy serums with high-quality, well-known ingredients that work well together. Ensure the ingredients are in the right amounts to benefit the skin. Avoid serums with too many ingredients that will confuse customers or those that irritate the skin. Choose natural ingredients instead of synthetic ones because many customers prefer natural products.

• Quantity

  Consider the quantity of the serum in each package. Some customers want large quantities, while others want smaller ones. Look for serum packs in different sizes to suit different customer needs. Also, think about the price of the serum. Prices vary depending on the brand and quantity. Choose those that offer good value for money so that customers will be interested in buying them in bulk.

How to use and product safety

Facial serums are an important part of skin care. This is because they contain ingredients that target specific skin concerns. Whether it is dullness, pigmentation, wrinkles, or acne, the serum addresses them. Below is how to use the product.

• How to use

  It is important to cleanse the face first before applying the serum. Apply a small amount of the product on the face after cleansing. Gently massage the serum on the face and neck in an upward and outward motion. Do this until the product is well absorbed into the skin. It is advisable not to use the serum on wet skin. This is because the water dilutes the serum and prevents it from penetrating the skin.

• Layering the product

  After applying the serum, layer it with a moisturizer. This provides extra hydration and protects the skin. The moisturizer makes a great barrier to prevent moisture loss. Moreover, it locks in the serum for maximum benefit. Also, use a broad-spectrum sunscreen during the day as the last step. This is because some serums contain AHAs and BHAs. Such ingredients make the skin sensitive to the sun.

• Product safety

  The use of harsh chemicals, incorrect usage, and allergies can cause product safety issues. To ensure product safety, put a small amount on the inner elbow and observe for 24 hours. Check for any redness, itching, or swelling. The buyer should also check the ingredient list to avoid specific ingredients that may cause allergies.

Functions, features and design of serums

The design of serums features a lightweight, highly concentrated fluid. It is packaged in small bottles with precise droppers. This allows for controlled application. The serum's water or oil base carries active compounds. These include vitamins, peptides, and plant extracts. Formulators ensure these actives target skin issues. They do this by selecting ingredients that have this effect.

The main features of these products are high potency and low viscosity. They allow the serum to penetrate the skin deeply. The bottle's dark color protects the contents from light. The dropper or pipette enables accurate and hygienic serum application.

The key functions of facial serums include targeting and treating skin concerns. For instance, Vitamin C brightening serum helps to fade dark spots. It also provides antioxidant protection. Hyaluronic acid serum deeply hydrates the skin. It plumps and reduces fine lines. Peptides and retinol serums stimulate collagen production. They firm the skin and reduce wrinkles. By applying the correct serum, users can improve their skin texture and tone. The result is radiant and healthy skin.

Q&A

Q1: What is the shelf life of a serum?

A1: Many manufacturers indicate the shelf life of the serum. Typically, it can last for 1 to 2 years. However, this depends on the type of ingredients used. For instance, natural ingredients make the serum have a shorter shelf life. This is because they don't have any preservatives added to them.

Q2: How to store serum properly?

A2: Proper storage of the serum increases its shelf life. Therefore, it is essential to know how to store it. Always keep the serum in a cool and dry place. Ensure the storage area doesn't get direct sunlight. This is because exposure to sunlight affects the serum ingredients. In addition, keep the serum away from heat. Heat can cause the serum to oxidize, making it less effective. Always close the serum container tightly. This helps to prevent air from getting inside. Oxygen can cause the serum to oxidize.

Q3: Can buyers get serum samples?

A3: Many manufacturers offer samples to buyers upon request. This allows buyers to examine the quality of the product before buying it in bulk. It is important to get samples first before getting into a business agreement with the manufacturer.

Popularity Trends

The keyword "serum" in the beauty category has shown significant fluctuations in web search volume over the past year. On average, it garners 74,000 monthly web searches, with a notable three-month decrease of 18%. Despite this, the one-year change remains stable at 0%. The data reveals a peak in May 2024, with 110,000 web searches, contrasting sharply with the lows in November 2023 and October 2024, each recording 60,500 web searches.

The trend analysis for "serum" indicates a pattern of seasonal variation and occasional spikes. The peak in May 2024 suggests a heightened interest possibly due to spring skincare routines where individuals focus on rejuvenation and prevention of summer skin issues. Following this peak, the web search volume returned to its average level of 74,000, except in the months of November and October where it dipped to 60,500. This dip could be attributed to the end of the beauty buying season post-summer, leading into the fall and winter months where skincare priorities may shift.

Throughout the year, the stability of the keyword "serum" in the beauty category, despite the fluctuations, underlines its consistent importance in consumer skincare routines. The data reflects a consumer behavior that is influenced by seasonal changes and possibly marketing campaigns around key months, maintaining a solid interest base throughout the year.