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Although socks are low value items, they are used by people around the world regardless of age, gender, wealth, and personality. In other words, everybody is a potential sock buyer. But before you rush to buy a container of colorful crew socks, think about your actual and ideal customers.

Customer profiles and preferences

Let's say you are selling mostly to adult office or retail workers. Digging deeper, how old are they? It's possible that a 50 or 60 year old is more likely to buy brown mens socks, while a 28 year old may be more likely to try striped or even lime green socks.

Generate interest in new styles

But even if your main customer base has conservative taste, there are ways to generate interest in newer designs. Say you want to introduce a new line of mens colorful dress socks - but your customers have no idea what shoes and pants to wear them with, so don't buy them. A socks matching guide with photos of example outfits might inspire them to refresh their style with your line of mens colourful socks.

For women, the fashion possibilities are as plentiful as there are style niches. Basic white, gray, brown, and pink socks for example will likely suit everyday casual wear. Feminine, sexy styles may call for say black knee high socks, whereas pink, green, or striped knee high socks could match punk, cosplay, or other playful looks. Gothic fans might be interested in lacy, dark red, blue or purple socks, while lolita fashionistas may prefer their lacy socks in lighter colors.

Brainstorm more niches

Branch out to serve more customer segments. Sports socks, for example, are specially sought out by athletes, fans, and hobbyists. Producing, say, purple softball socks or orange baseball socks and other sportswear in team, school, or personal favorite colors is one way to appeal to these buyers. Healthcare is another example - colorful compression socks may pique the interest of health and beauty conscious consumers. Browse our suppliers to find an affordable production partner for your apparel business now.

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