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Makeup market trends

New makeup trends appear every year. There are always exciting beauty products to discover for your clients, meaning that buying wholesale makeup products can be a great way to invest. The global market of makeup products is growing steadily every year — with the market projected to grow from $35.22 billion in 2021 to $50.28 billion in 2028 at a CAGR of 5.2% in the predicted period 2021-2028.

Why do people use makeup?

For many people, makeup is a ritual they don't want to miss. Because mascara and the like are not only decorative but also a statement. Makeup creates optical illusions. Covering pimples and dark circles, visually lengthening eyelashes, leveling the complexion, plumping the brows, making your cheeks rosy, and giving an overall fresh new look. All this and more goes with makeup.


There are countless different foundations on the market, including those with a matte or glow finish, high or light coverage, in the form of a powder, as a fluid, or as a cream. Find foundation wholesale for all skin colors and types and ensure that you stock the right type for your customers.


Beautifully tinted eyelashes always add something special to a woman's looks. Many women claim they don't even leave the house without their long, dark eyelash look. Black ink is classic, while brown can be better for blonde women — as black can look a bit harsh. In the end, your customers will choose which makeup mascara they prefer, so be sure to stock choice.

Makeup brushes

In addition to the products mentioned, makeup brush sets should not be missing from your store! You can purchase them for your customers in a wide range of colors, sizes, and functions from reliable

Makeup palettes

Multi-faceted makeup palettes offer room for creativity. Endless beautiful colors such as powder or cream can make your customers very happy as they pose with their new look. Offer your customers different colors for all their different looks and styles. Browse for great deals for wholesale makeup palettes and fill your shelves with color.

Don't hesitate and take advantage of a wide range of modern and stylish makeup products at affordable prices from wholesale makeup vendors and suppliers on Check out great deals and buy makeup in bulk for your clients today.