Dyson Airwrap Vs Shark Flexstyle Is The Dyson Really Worth Double The Price

When it comes to at-home hairstyling tools, two names dominate the conversation: Dyson and Shark. The Dyson Airwrap and Shark FlexStyle have both redefined what a multi-styler can do, leveraging ionic airflow and heat control to style hair without extreme heat damage. But with the Dyson Airwrap retailing for around $550 and the Shark FlexStyle priced closer to $250, a critical question emerges: Is the Dyson truly worth more than double the cost?

This isn’t just about branding or prestige. It’s about real-world performance, durability, ease of use, and long-term value. For someone investing in a tool they’ll use multiple times a week, the decision demands careful evaluation. Let’s break down both devices across key categories to determine whether the premium price tag delivers a premium experience—or if Shark has quietly closed the gap.

Design and Build Quality

The first impression matters. Unboxing the Dyson Airwrap feels like opening a piece of high-end tech—sleek, minimalist, and thoughtfully arranged. The device uses a digital motor that Dyson developed in-house, contributing to its compact yet powerful design. The barrel attachments snap securely into place with magnets, reducing frustration during styling transitions. The overall build is robust, with a matte finish that resists fingerprints and scratches.

In contrast, the Shark FlexStyle takes a more utilitarian approach. While still modern and functional, its attachments connect via a twist-lock mechanism rather than magnets. This isn’t a dealbreaker, but it does require slightly more effort and precision when switching tools mid-style. The handle is ergonomic, but some users report it feeling lighter—almost less substantial—than the Dyson, which can affect perceived durability.

Tip: Always store your styler with all attachments neatly packed to prevent misplacement and maintain organization.

Both units include a concentrator nozzle, volumizing brush, smoothing brush, and multiple curling barrels (1” and 1.25” on Dyson; ¾”, 1”, and 1.25” on Shark). However, the Dyson includes a pre-styling dryer attachment, which Shark lacks—a small but meaningful omission for those who want to dry and style in one seamless workflow.

Technology and Performance Comparison

The core innovation behind both devices is Coanda airflow technology, which uses air to attract and wrap hair around a barrel without needing clamps. This reduces snagging and allows for gentler styling, especially beneficial for fine or fragile hair.

Dyson pioneered this technology, and their implementation remains refined. The Airwrap generates a precise airflow vortex that consistently pulls hair toward the barrel, even with shorter sections. Its intelligent heat control measures temperature 40 times per second, preventing extreme heat spikes that can damage hair over time.

Shark’s FlexStyle replicates this concept effectively. It uses “FlexAir” technology to create a similar suction effect. In side-by-side tests, it performs admirably—especially on medium to thick hair. However, users with very short layers or fine hair near the crown often report that the Shark struggles to initiate the wrapping motion without manual assistance. The heat sensors are also less frequent, measuring only every few seconds, which may lead to minor inconsistencies in temperature regulation.

“Tools that regulate heat dynamically not only protect hair integrity but also deliver more consistent results over time.” — Dr. Lena Patel, Trichologist & Hair Health Researcher

One area where Dyson pulls ahead is drying efficiency. The Airwrap’s pre-styling dryer attachment dries hair up to 40% faster than a standard dryer, according to independent lab tests. The Shark requires a separate blow-dry step unless you’re starting with damp hair, adding time to the routine.

Value Breakdown: Features vs. Price

Let’s examine what you’re actually paying for. Below is a direct comparison of key features and accessories included in each system:

Feature	Dyson Airwrap	Shark FlexStyle
Base Price	$549.99	$249.99
Curling Barrels	Two (1” and 1.25”)	Three (¾”, 1”, 1.25”)
Brush Attachments	Smoothing + Volumizing	Smoothing + Root Boost
Pre-Styling Dryer	Yes	No
Attachment Connection	Magnetic	Twist-Lock
Heat Sensor Frequency	40 times/sec	Every 2–3 seconds
Drying Speed (vs. standard)	Up to 40% faster	Comparable to average dryer
Warranty	2 years	2 years
Weight	1.8 lbs (with motor)	1.6 lbs

While the Shark offers more curling barrel sizes and a lower entry price, the Dyson provides superior engineering in heat management, airflow precision, and accessory integration. The magnetic attachments alone save time and reduce user fatigue during extended styling sessions. Additionally, Dyson’s inclusion of a dedicated drying tool streamlines the entire process from wet to styled—a feature many users didn’t know they needed until they tried it.

User Experience: A Real-Life Scenario

Consider Sarah, a 32-year-old marketing professional with shoulder-length wavy hair. She styles her hair five days a week, alternating between curls and blowouts. After using a flat iron for years, she invested in the Dyson Airwrap six months ago. Initially skeptical about the price, she now says it’s one of her best beauty purchases.

“I used to spend 45 minutes drying and straightening my hair,” she explains. “Now, I towel-dry, use the pre-styler to get it 80% dry, then go straight into the smoothing brush. Total time: 25 minutes. And my hair feels healthier—less frizz, no split ends worsening.”

She recently borrowed a friend’s Shark FlexStyle for a weekend trip. “It worked okay, but I had to keep touching up the roots because the airflow didn’t lift them as well. And switching barrels took longer. I missed the magnets.”

Her experience reflects a broader trend: users who prioritize efficiency and consistency tend to prefer the Dyson, while budget-conscious consumers appreciate the Shark’s functionality at half the cost. Neither is objectively “bad”—but the experience gap becomes noticeable with daily use.

Step-by-Step Styling Workflow: Dyson vs. Shark

To illustrate how these differences play out in practice, here’s a typical morning routine for someone with damp, towel-dried hair:

1. Dyson Airwrap:
• Attach pre-styling dryer to dry hair to ~80%.
• Switch to smoothing brush for final drying and sleek finish.
• Change to 1.25” barrel for loose waves on lower sections.
• Use 1” barrel for crown and face-framing pieces.
• Total time: ~20–25 minutes.
2. Shark FlexStyle:
• Use a separate blow dryer to dry hair first (~15 min).
• Attach smoothing brush to refine texture.
• Switch to 1.25” barrel for curls, twisting manually to start wrap.
• Repeat with smaller barrel for top layers.
• Total time: ~35–40 minutes.

The extra steps with the Shark add up—not just in time, but in energy and focus. For professionals, parents, or anyone rushing in the morning, those 15 minutes matter.

Tip: Apply a heat protectant before using either device to maximize hair health and minimize long-term damage.

Is the Dyson Worth Double the Price?

That depends on your priorities.

If you value speed, seamless transitions, and consistent results—and you use a styler regularly—the Dyson Airwrap justifies its price. It’s engineered like a luxury appliance: quiet, efficient, and built to last. Many users report their devices functioning flawlessly after three or more years of heavy use. Dyson’s customer service is also widely praised, offering replacement parts and support even after warranty expires.

The Shark FlexStyle, however, is an exceptional value for occasional users or those new to air-styling. At $250, it removes the financial barrier to trying Coanda-style technology. It performs well on thicker hair types and includes thoughtful extras like a travel pouch and cool-shot button. For someone who styles once or twice a week, the difference in performance may not be significant enough to warrant an extra $300.

But here’s the reality: the Dyson isn’t just charging for what’s in the box. It’s charging for R&D, brand trust, and a proven track record of innovation. Shark entered this space later and leveraged existing manufacturing efficiencies to undercut the price. That’s smart business—but it doesn’t always translate to equivalent performance.

Frequently Asked Questions

Can the Shark FlexStyle replace the Dyson Airwrap?

For some users, yes—especially those with thicker hair and less frequent styling needs. However, the Dyson offers better heat control, faster drying, and smoother operation. If you rely on your styler daily, the Airwrap’s advantages become more apparent over time.

Do both tools work on short hair?

The Dyson generally performs better on shorter layers due to stronger airflow and easier initiation of the Coanda effect. Shark users with bobs or lobs may need to hold hair in place manually at the start of curling. Practice improves results, but it requires more technique.

Are replacement parts expensive?

Dyson replacement barrels cost $50–$60 each, while Shark attachments are $30–$40. Both brands offer full kits, but Dyson’s proprietary design means third-party options are limited. Shark has more affordable aftermarket accessories, though quality varies.

Final Verdict: Making the Right Choice for You

The Dyson Airwrap isn’t just a hair tool—it’s a lifestyle investment. It saves time, reduces heat exposure, and delivers salon-quality results with minimal effort. For someone who styles daily, the long-term benefits in hair health and convenience likely outweigh the initial cost.

The Shark FlexStyle is a strong contender for budget-focused buyers or those testing the waters of air-wrapping. It brings advanced technology within reach of more consumers and performs respectably across most hair types. But it lacks the polish, precision, and integrated workflow of the Dyson.

Ultimately, asking whether the Dyson is “worth” double the price misses the point. The real question is: How much do you value your time, ease of use, and consistent results? If the answer is “a lot,” the Dyson Airwrap earns its premium. If you’re looking for a capable entry point into innovative styling, the Shark FlexStyle delivers impressive bang for the buck.

“The right tool doesn’t just style your hair—it fits your life.” — Jordan Lee, Celebrity Hairstylist

🚀 Ready to upgrade your styling routine? Whether you choose Dyson or Shark, commit to protecting your hair with heat defense and proper technique. Share your experience or ask questions in the comments—let’s help others make informed decisions!