When Russell Westbrook signed with Jordan Brand in 2017, fans knew a signature line would follow — but few expected the bold, unconventional design of the Jordan Why Not Zero 1. Released in December 2017, this shoe wasn’t just another basketball sneaker; it was a statement. Built for explosive guards who thrive on unpredictability, the Why Not Zero 1 blends aggressive aesthetics with functional innovation. More than six years after its debut, it remains a cult favorite among players and collectors alike.
This comprehensive review breaks down every aspect of the Jordan Why Not Zero 1 — from cushioning and traction to fit and durability — while providing accurate release details and trusted purchasing options for those looking to add it to their rotation or collection.
Design Philosophy: Built for Chaos
The name “Why Not” reflects Russell Westbrook’s fearless mindset — one that questions limits and defies expectations. The design team at Jordan Brand channeled that energy into a shoe that looks as intense as it performs. With an asymmetrical upper, jagged midsole lines, and layered materials, the Why Not Zero 1 stands out even in a crowded sneaker market.
Unlike many signature shoes that prioritize sleek minimalism, the Zero 1 embraces complexity. It features a hybrid construction combining synthetic overlays, mesh panels, and internal heel counters. This results in a supportive yet breathable structure suited for high-intensity play. The exaggerated pull tabs, mismatched lacing system, and dual branding (Jumpman and “Why Not”) reinforce its identity as a rule-breaking model.
“Russell doesn’t play within boundaries, so why should his shoe?” — Gentry Hill, Senior Footwear Designer at Jordan Brand
Performance Breakdown: On-Court Experience
The Jordan Why Not Zero 1 was engineered for speed, agility, and impact protection — essential traits for elite guards. Here's how it delivers across key performance categories:
Cushioning: Zoom Air Dual Setup
The shoe utilizes a dual-chamber Zoom Air unit in the forefoot, paired with a full-length Phylon carrier. This configuration offers responsive, low-to-the-ground feel ideal for quick cuts and fast transitions. While not as plush as Max Air systems, the setup excels in court feedback and energy return.
Traction: Multi-Surface Grip
The outsole uses a multidirectional herringbone pattern across a carbon rubber base. Testers report excellent grip on both indoor and outdoor courts, with minimal slippage during lateral movements. However, frequent outdoor use accelerates wear, particularly under the ball of the foot.
Fit & Support: Secure but Selective
The internal bootie construction provides snug lockdown, while the external TPU cage stabilizes the midfoot. One caveat: the narrow heel may feel restrictive for wider feet. Players with broader foot shapes often recommend going half a size up for comfort.
Release History & Colorways
The Jordan Why Not Zero 1 launched on December 15, 2017, with the “Storm Blue” colorway. Priced at $130 at launch, it marked Jordan Brand’s first signature basketball shoe for a non-Jordan family athlete since the early 2000s.
Over the next two years, more than 15 colorways dropped globally, including player exclusives worn by Westbrook himself. Notable releases include:
- “Fearless” – Inspired by Westbrook’s MVP season, featuring red, white, and blue with motivational text on the strap.
- “Manila” – A tropical-inspired mix of yellow and black, released exclusively in Southeast Asia.
- “All-Star” PE – Worn during the 2018 NBA All-Star Game, featuring chrome accents and custom embroidery.
Despite strong initial sales, the line was discontinued after the Why Not Zero 4. However, due to sustained demand, select retros of the Zero 1 have surfaced through Jordan’s archive reissue programs.
| Colorway | Release Date | Retail Price | Status |
|---|---|---|---|
| Storm Blue | December 15, 2017 | $130 | Discontinued / Resale Only |
| Fearless | April 14, 2018 | $130 | Collector’s Item |
| Black/Infrared | August 18, 2018 | $130 | Limited Restock (2022) |
| University Gold | January 19, 2019 | $130 | Out of Print |
Where to Buy: Trusted Retailers and Marketplaces
Since the Jordan Why Not Zero 1 is no longer in production, finding a new pair requires strategic shopping. Below are reliable sources categorized by condition and budget:
- Nike.com (Archive Section): Occasionally restocks legacy models. Check the “Jordan Basketball” archive page monthly.
- StockX: Best for verified authenticity and price tracking. Expect premiums of 50–200% over retail depending on size and colorway.
- GOAT: Offers buyer protection and condition grading. Ideal for used pairs in good condition.
- Flight Club: Physical and online retailer with strict authentication. Good option for rare drops.
- eBay (Top-Rated Sellers): Can offer competitive pricing, but only purchase from sellers with 99%+ ratings and detailed photos.
Mini Case Study: Finding the “Fearless” Pair
Derek M., a sneaker collector from Chicago, spent eight months searching for a size 11 “Fearless” Jordan Why Not Zero 1 in deadstock condition. He initially passed on listings above $250, believing they were overpriced. After monitoring price trends on StockX for three months, he noticed a dip during a summer clearance period. By placing a bid of $220 on GOAT — slightly below market average — he secured the pair in mint condition within 48 hours. His strategy? Patience, data tracking, and timing purchases around major holidays.
Do’s and Don’ts: Care and Maintenance Tips
Whether you’re playing in them or preserving them, proper care extends the life of your Why Not Zero 1 significantly.
| Do | Don't |
|---|---|
| Use a soft brush and mild soap to clean the upper | Machine wash or soak the shoe for long periods |
| Store in a cool, dry place away from sunlight | Leave them in hot cars or damp basements |
| Rotate usage to reduce wear on cushioning | Wear them daily for non-basketball activities |
| Apply a water-resistant spray for outdoor use | Scrub the Swoosh or Jumpman logos aggressively |
Frequently Asked Questions
Is the Jordan Why Not Zero 1 suitable for wide feet?
The standard model runs narrow, especially in the heel and midfoot. Players with wide feet often report discomfort unless they size up by half. Consider trying the shoe in-store if possible, or look for wider-fitting alternatives like the LEBRON series if consistent discomfort occurs.
Can I still play basketball in a used pair?
Yes, provided the cushioning and outsole are intact. Inspect the forefoot Zoom Air bag for softness and check for deep cracks in the Phylon midsole. If the shoe feels flat or unstable, it’s past its prime for athletic use — though it may still serve as a display piece.
Why was the Why Not line discontinued?
While exact reasons aren’t public, industry analysts point to mixed reception on later models’ designs and Westbrook’s evolving game. Additionally, Jordan Brand shifted focus toward newer athletes. Despite this, the original Zero 1 maintains a loyal following and is often cited as the best-performing model in the series.
Final Thoughts: Is It Worth Buying Today?
The Jordan Why Not Zero 1 remains one of the most distinctive basketball shoes of the late 2010s. Its aggressive styling, responsive cushioning, and solid traction make it a viable option for guard players who value speed and stability. While no longer available at retail, its presence on resale platforms ensures accessibility — albeit at a premium.
For collectors, the Zero 1 symbolizes a pivotal moment in Jordan Brand’s expansion beyond the Jordan family. For players, it’s a durable, high-performance shoe built for intensity. Whether you're chasing nostalgia, seeking a unique on-court tool, or expanding your sneaker archive, the Why Not Zero 1 continues to answer the question: why not?
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