Print shelf talker

Types of Print Shelf Talkers

• Q-Connect Papers

  Q-Connect papers are based on strong 80gsm white paper that can also be recycled. This paper is available in several sizes for shelf talkers, including A5, A4, and A6. These sheets carry templates that finish the task as soon as possible. The papers also have a glossy finish, thus improving the look of the shelf talkers. The material used on the paper is such that it does not leave holes on being removed and hence does not mess up the surface on which it is pasted.

• White Self-Adhesive Paper

  This is a versatile option and is suitable for busy retailers as it is printed simply and quickly. The white surface is ideal for the design, and it cuts easily, making it easy to get the required size. The self-adhesive layer is made such that it does not leave residue if removed. This achievement makes it fit for printing shelf talkers on a temporary basis.

• Asda Wall Stickers

  These look striking since they are made from thick paper. The company provides innovative self-adhesive wall stickers that can be affixed on the shelves. Those made from vinyl are resistant to wear and tear, making them suitable for use in stores with constant movement. These stickers can also be removed without damaging the surface of the stickers, ensuring their multiple uses.

• Bright Colour Assorted Paper

  This shelf talker paper is bright because of the 160gsm paper and 4 assorted colors. This makes it ideal for capturing the customers' attention and brings a new twist to the displays. These papers are as big as A4 for easy printing and cutting. This makes it suitable for promotional activities that are on a quite high and urgent basis.

Design of Print Shelf Talkers

• Size and Shape

  Usually, print shelf talkers are smaller in size and more convenient in shape, which makes it easy to display them on shelves. The regular sizes include A4, A5, and some custom proportions. In case of shape, the predominance of shelf talkers is such that they take a rectangular appearance. However, it is possible to design kitchen talkers in different shapes, including round, to give attractive color to them.

• Graphics and Imagery

  The effective talker shelf graphic design uses images to impact the client's decisions. Using images of products or lifestyle photos makes the clients relate to the campaign. Therefore, they are advised to use high-resolution to avoid pixelation of the images. Bright colors penetrate easily and hold the attention of many clients when they are on the shelves.

• Typography

  Using Clear and impressive fonts is necessary for passable communication in shelf talkers. They should supply textual material in big letters that can be seen easily from afar. It is best to stay with two or three types of fonts because more than that might make the design appear cluttered. Since the purpose of the shelf talker is to attract attention, it is advisable to have the talker set with bright colors in order to enhance visibility.

• Layout and Composition

  The arrangement of the elements on the shelf talker should be made with good sense to depict the meaning intended. The most significant details, such as the offers or product advantages, should be placed in the foreground. A focal point should be on the best parts of the talker so that it won't look messy with all the elements competing for attention.

Scenarios of Print Shelf Talkers

• Retail Stores

  Store managers can use shelf talkers to tell new products or present promotional deals. Shelf talkers print some best product information and brief, helping customers find the right products with ease whilst boosting sales through the right guidance to goods customers are interested in.

• Grocery Stores

  In grocery business stores, shelf talkers may be used to mark organic, gluten-free, or locally sourced products talked about in a distinct way. They can also advertise recipes or recommend complementary items to the customers.

• Restaurants and Cafes

  In restaurants, print shelf talkers can be placed on countertops or tables, describing meals, drinks, or specials that are very appealing. In turn, this encourages customers to Sample” products they did not intend to buy. In addition, shelf talkers can place the promotional sticker or dessert.

• Specialty Stores

  In specialty stores, such as those dealing with cosmetics, electronics, and all varieties of products, shelf talkers can provide detailed information about the product features, user guides, and many more. This can also make self-service more convenient, and customers will not require assistance to get the information they want on products.

• Pharmacies

  In pharmacies, print shelf talkers can be used to publicise health products such as vitamins and supplements. They might also be guiding customers about health topics related to the product, which in turn educates the customer and inspires them to take a purchase.

• Seasonal Promotions

  Shelf talkers are also effective when advertising seasonal promotions, such as holidays like Christmas or sales in Summer. They can be designed with particular festive themes and placed on promoted products or sections of the shop.

Specification & Maintenance of Print Shelf Talkers

• Material Specifications

  Common materials used in making print shelf talkers are paper, cardboard, acrylic, and pvc. Paper and cardboard are the commonest materials that talkers are made of since it's affordable. In addition, the materials can be printed easily, and at a different time, they can be discarded. The use of acrylic and PVC is in talks that are durable, waterproof, and will not be tip over at the slightest bump.

• Adhesive Quality

  The quality of the adhesive used in a print shelf talker is very important since the talker is fixed in its position. Self-adhesive shelf talkers should be fixed with glue that can hardly be removed so that the talkers don't fall off or misplace themselves. At the same time, the glue should allow it to be removed without necessarily staining the surface on which it is embellished.

• Weather Resistance

  Mostly, shelf talkers are formed with weather-resistant material, especially for outdoor usage. These materials are water, UV light, and temperature change resistant. Such resistance prevents the shelf talker from being worn out due to changing weather conditions.

• Cleaning and Maintenance

  For acrylic or PVC shelf talkers, regular wiping is needed to keep them clean. It is advised not to use harsh chemical substances on the products as this might get rid of the printed design. A gentle soap solution and soft cloth should be used to wipe and turn them.

• Storage and Durability

  Durability is another factor to consider, in addition to making sure that the shelf talker is stored properly. Acrylic and PVC shelf talkers can get quite durable and can exist for a very long time. Generally, in case of paper-based shelf talkers, they are likely to wear out from time to time, particularly when they come into contact with high humidity or are overused.

Q&A

Q1: What is the value they give to stores in their retail business?

A1: Their main role is to communicate important aspects of the merchandise, such as its value, its uses, and famous deals. They help raise products' visibility and desirability and enable customers to make buying decisions faster.

Q2: Can shelf talkers be modified for distinct occasions?

A2: Yes, they could. They can be designed and printed appropriately for periodic promotions, events sales, or holidays. They help attach an element of festiveness to the shopping experience by using appealing designs.

Q3: How can one prevent a shelf talker from damaging the surface of a shelf upon being removed?

A3: A shelf talker consists self-adhesive designed not to leave residue. It is necessary to choose talkers of low-tack adhesives if one plans to change them often without having to leave a mark.

Q4: Can digital images adequately improve shelf talker quality?

A4: When high-resolution images are used, digital images can be beneficial for shelf talkers. They allow for the creation of professional-quality graphics appealing enough to capture the clients' attention.

Q5: Do shelf talkers have any cleaning capabilities?

A5: Typically, shelf talkers developed with acrylic or pvc materials can be cleaned. When they have accumulated dust or dirt, a wet cloth can be used to clean them, especially with a soft cloth and a gentle cleanser.