Tissues.

Market Insights on Facial Tissues

Market Size: The global facial tissues market is projected to reach approximately $4.75 billion by 2024, with a notable annual growth rate of around -1.74%. In the United States alone, the revenue generated from facial tissues is expected to be around $0.54 billion in 2024. This market has observed fluctuations, particularly during the pandemic, as consumer demand surged significantly due to heightened health concerns.

Consumer Insights: The primary consumers of facial tissues are families and individuals concerned with hygiene and convenience. Key purchasing drivers include the efficacy of the product, quality of materials, and certifications such as eco-friendliness. Research indicates that consumers are increasingly seeking tissues that are soft, hypoallergenic, and made from sustainable materials. There remains an unmet need for products that combine these attributes while also being affordable.

Top Brands Dynamics and Innovators: Leading brands in the facial tissues market are innovating by introducing products that emphasize sustainability and enhanced user experience. For instance, some brands are now focusing on biodegradable options and tissues enriched with skincare ingredients, responding to the growing consumer demand for multifunctional products. This shift aligns with broader trends towards health-conscious and environmentally friendly consumer choices.

Types of tissues

Tissues are thin, absorbent paper products designed for various personal care and hygiene needs. They come in different types depending on their purpose, as listed below:

• Facial Tissues:

  These tissues are soft and gentle on the skin, commonly used for wiping the face, particularly the nose and eyes. They are usually infused with lotion or mild fragrance to provide a soothing experience. Facial tissues are perfect for cold and allergy seasons because they don't irritate the skin.

• Bath Tissues:

  Also known as toilet paper, bath tissues are available in various qualities and prices. Some are perfumed, while others are not. Most of them are two-ply and are packaged in rolls for easy use in bathrooms. More affordable options are usually made from recycled paper, while the high-end varieties are made from virgin paper.

• Paper Towels:

  These are highly absorbent tissues that are mainly used in kitchens and bathrooms to wipe hands, clean spills and dry dishes. Some are single-ply, while others are two-ply. They are usually perforated and packaged in rolls or fold-out sheets. Paper towels are more durable than other types of tissues, making them ideal for tackling tough cleaning jobs.

• Napkins:

  These tissues are often used in dining settings to wipe hands and faces and protect clothes from spills. They come in various colours and textures, ranging from plain white to ornate designs, making them suitable for casual and formal occasions.

• Disposable Wipes:

  These are moist tissues often infused with cleaning solutions and used to clean hands, faces and surfaces. Some are specially designed for babies and have extra soft and gentle on the skin. Others are made for adults and have added alcohol for sanitation purposes. Disposable wipes are convenient for on-the-go use because they are usually packaged in portable plastic containers.

How to choose tissues

Wholesale buyers should consider these factors when choosing different kinds of tissues to stock for resale or to use in their businesses. These factors will be the tissue's purpose, the material it is made of, and its environmental impact.

• Purpose

  Tissues are thin and soft paper sheets. They are available in many varieties, each designed for a specific use. Facial tissues are soft and gentle on the skin. They are ideal for wiping the face or blowing the nose. Buyers should choose these types for customers who need them for cold and allergy seasons. Bath tissues, also known as toilet paper, are another common type. They come in several layers and are perforated for easy tearing. Buyers should choose bath tissues for customers who prefer more comfort and luxury in the bathroom. For people who need more strength and durability, they should choose tissues made of more layers.

• Material

  Tissues are made of different materials. Most of them are made of virgin pulp. This type is soft and absorbent. Buyers can find them in luxury hotels and upscale public restrooms. Other tissues are made of recycled paper. They are not as soft as the ones made of virgin pulp. This type is more eco-friendly and more affordable. Buyers can find them in many public restrooms. Some brands add aloe vera or lotion to the tissue sheets. This makes the tissues feel soft and smooth on the skin. Buyers should choose these for customers who need more comfort when using tissues to wipe their faces or blow their noses.

• Environmental impact

  Many tissue manufacturers are trying to make their products more eco-friendly. They are creating tissues from recycled paper. They also create eco-friendly tissues by using bamboo or sugarcane as raw materials. Bamboo and sugarcane are fast-growing plants. They do not need a lot of water to grow. Choosing these types of tissues helps reduce the impact on the environment. Buyers should choose eco-friendly tissues for customers who want to live a green lifestyle.

How to use, install, and product safety

How to Use

• Gentle Blotting: When using face tissue paper for makeup removal or blotting oil, dab it gently onto the skin instead of rubbing. This prevents irritation and helps the tissue absorb oil without disturbing makeup.
• Controlled Coughing and Sneezing: For coughs and sneezes, hold the tissue close to the mouth and nose to contain the droplets. This prevents the spread of germs and helps maintain personal hygiene.
• Cleanup: Use tissues for spills or messes in delicate areas, like cleaning the nose or wiping small spills. Dispose of the tissue promptly to avoid any odor or staining that might occur if the tissue is left in place.

Installation

• No Installation Needed: Disposable tissues require no installation. They come packaged in boxes, portable packs, or compact travel cases, making them easy to access and use anytime, anywhere.

Product Safety

• Dermatologist Tested: Many tissues are dermatologically tested, ensuring they're safe for all skin types, including sensitive skin. This reduces the risk of skin irritation or allergic reactions during use.
• Alcohol-Free: Some tissues are made without alcohol, which can dry out skin and mucous membranes. Alcohol-free tissues maintain skin moisture and comfort, particularly for frequent use.
• Hypoallergenic: These tissues are made without known allergens or irritants, making them suitable for individuals with allergies or sensitive skin. They undergo hypoallergenic testing to ensure minimal risk of allergic reactions or skin sensitivity issues.
• Soft and Strong: The soft and strong design of the tissues means they won't tear easily during use, providing effective cleanup without skin irritation. This combination adds to the comfort and efficiency of using these tissues for various purposes.

Functions, features, and design of tissues

Functions

Tissues serve a variety of functions depending on the type. Here are some of the key functions:

• Facial tissues: These are soft and gentle on the skin, making them ideal for wiping away tears, runny noses, or spills. Their smooth texture helps prevent skin irritation.
• Wet wipes: Wet wipes have a damp texture that cleans and moisturizes the skin. They are often infused with mild cleansing agents and alcohol-free sanitizers. The wipes are suitable for cleaning hands, face, and baby's bottom due to their gentle yet effective cleaning properties.
• Toilet tissue: Toilet tissue is designed to clean intimate areas after using the bathroom. Its soft and absorbent quality helps maintain personal hygiene and provides comfort.
• Paper towels: The paper towels' high absorbency and durability make them suitable for kitchen and bathroom cleanup tasks. They effectively soak up spills and moisture, making them a valuable tool for maintaining cleanliness and hygiene in these areas.

Features

• Softness: Tissues are soft, which is gentle on the skin. This quality makes them ideal for wiping the face, nose, or other body parts without causing irritation or discomfort.
• Absorbency: Tissues can absorb moisture, making them effective for containing nasal discharge, tears, or spills. Their absorbent nature helps keep the face and skin dry and comfortable.
• Strength: Many tissues are designed to be strong to withstand tearing and pulling without falling apart. This feature ensures the tissue remains effective for cleaning and wiping.
• Versatility: Tissues can be used in many situations, from personal hygiene to cleaning and wiping. Their versatility makes them a staple in every household and travel essentials.

Design

• Packaging: Tissues are commonly packaged in boxes, pouches, or packs that are easy to access and use. The packaging is often designed to be portable and convenient for on-the-go use.
• Sheet size and count: Tissues come in various sizes and sheet counts, catering to different needs and preferences. Larger sheets may be suitable for cleaning, while smaller sheets may be ideal for personal hygiene.
• Texture: Some tissues have a smooth surface, while others have embossed patterns or textures. These design elements can enhance absorbency and strength or provide a different feel for comfort.
• Color and print: Tissues are often available in various colors and prints, adding a decorative touch to the packaging and making them more appealing to use.

Q&A

Q1: What are some trends in tissue paper products?

A1: Some trends in tissue paper products include eco-friendly products, innovative packaging, and premium products. Suppliers are creating more tissue packs using recycled plastic and other sustainable materials. They also use biodegradable materials for the tissues. There are luxury tissues with scented and colored paper for special events.

Q2: Can suppliers customize the size and packaging of the tissues?

A2: Yes. Suppliers offer various customization options for business buyers. They can make tissues in custom sizes for different uses. Also, they can package them in desired quantities in boxes or portable packs. Custom branding is also available for businesses that want their logo or brand name on the tissue packs.

Q3: What are some sustainable tissue paper products?

A3: Many tissues are made from recycled paper. More suppliers are making this type of tissue paper because it uses less energy and reduces waste. Also, some companies use bamboo pulp to make tissues. Bamboo is a highly renewable resource that grows fast.

Q4: What is the bulk order delivery time?

A4: The delivery time depends on the order quantity and the production schedule. Typically, the delivery time can be between 7 to 30 days. For some suppliers, they can deliver within 7 days for standard orders.